UK. Following a positive start to 2010, William Grant & Sons is set to further underline its commitment to the travel retail sector at the upcoming TFWA Asia Pacific Exhibition in Singapore (Stand number: J2).
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The Glenfiddich Rich Oak is a 14yo malt created by Malt Master Brian Kinsman |
THE BALVENIE
The Singapore show sees the introduction of Malt Master David Stewart’s latest creation: The Balvenie 40yo. This single malt Scotch whisky will be created in batches of just 150 bottles, each individually numbered. The first batch will be exclusive to travel retail and will go on sale in July with a recommended retail price of £2,500.
“The Balvenie 40yo is truly a rare and especially fine single malt for which David Stewart has selected only exceptional casks that were laid down over forty years ago,” said William Grant & Sons Global Marketing Manager Ian Taylor.
“So to have the first batch exclusively for travel retail is not only a great coup, but a real honour, and demonstrates just how important the channel is for the development and growth of the brand.”
For whisky connoisseurs, William Grant said The Balvenie 40yo will become a “˜must have’ purchase. “The Balvenie 40yo is being introduced in clearly defined batches which are very understandable for the collector and appealing to believers in hand-crafted Scotch whiskies,” Taylor added.
The Balvenie 40yo will be officially unveiled in Singapore on Tuesday 11 May by a very special guest, the company added.
GLENFIDDICH
Global travel retail is a key sales channel for Glenfiddich, playing a vital role in William Grant’s mission to rejuvenate the brand and build its brand equity across the globe. In 2010 the emphasis is on using travel retail to create “passionate and engaging brand experiences” in an environment where a range of products can be offered.
In Singapore, visitors can see the rare Glenfiddich 50yo, along with the new-look Glenfiddich 40yo and Glenfiddich 30yo Single Malt Scotch whiskies as well Rich Oak, a new “˜Glenfiddich Explorer malt’.
Rich Oak is testament to the skill and craftsmanship of Malt Master Brian Kinsman, the company said. This 14yo malt is finished in specially made American and Spanish oak casks, allowing the aged whisky to take on just the right amount of extra flavours.
GRANT’S
Celebrating over 110 years and five generations of the Grant’s family, Grant’s 25yo contains some of the world’s most highly-prized and distinctive malt and grain whiskies, including the first whisky ever laid down at Grant’s Girvan distillery in 1963. Each individually numbered batch is married in oak tuns for six months.
Just a single batch of Grant’s 25yo will be available in 2010, exclusively in travel retail and on shelf from June at a recommended retail price of £145.
Grant’s 12yo, a blend of single malt and grain whiskies, has now been introduced to travel retail to extend the depth and quality of the range. Finished in virgin bourbon casks for six months Grant’s 12yo offers connoisseurs a sweet, rich taste and is another step in the continued premiumisation of the Grant’s brand in the channel, the company said.
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Hendrick’s Teatime gift pack combines theatrical design with travel-themed graphics in the brand’s quirky style |
HENDRICK’S GIN
In Singapore, buyers can see the latest Hendrick’s offering, the Teatime gift pack, which is exclusive to travel retail. Combining theatrical design with travel-themed graphics in the brand’s signature quirky style, the pack contains a bottle of Hendrick’s gin and a fine bone-china teacup.
“In 2009 William Grant & Sons saw a +10% increase in travel retail value sales across all of our brands. This was an outstanding result when we consider that the total travel retail channel saw a -5% reduction in total value sales,” added Taylor.
“Equally encouragingly, according to Best N Most, Glenfiddich entered the Top 10 list of liquor brands within the sector in 2009, while Grant’s has now moved up into the Top 20.
“Travel retail is a fundamental pillar in the company’s plans and we will continue to build our brand equity and value across the globe through an emphasis on travel retail exclusives and exclusive vintages, premiumisation, and high-end, high profile brand activation that gives travellers unparalleled brand experiences that they can take home with them to their domestic marketplaces,” Taylor concluded.
For trade enquiries, contact Ian Taylor, William Grant & Sons, tel: +44 (0) 20 8334 1258, fax: +44 (0) 20 8332 1695, or e-mail: Ian.Taylor@wgrant.com.
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