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MAC’s To The Beach makeup collection launch was styled to resemble a summer beach party, complete with bronzed models in beachwear |
AUSTRALIA. SYD Airport Tax and Duty Free teamed up with MAC Cosmetics recently to launch the latter’s “˜To The Beach’ make-up collection.
The launch was styled to resemble a summer beach party, where MAC’s bronzed models greeted travellers and presented them with shell necklaces hand-threaded in-store.
Travellers were also treated to a complimentary make-up application by MAC makeup artists, who demonstrated how to achieve a sun-kissed look with the limited-edition summer collection.
Comprising colours such as beachy nudes, bronze tones, teals and tangerines, To The Beach comes in coral-stamped packaging, and is available at SYD Airport Tax and Duty Free while stocks last.
“With MAC we created a sexy seaside scene which got travellers excited about being at the airport. They were momentarily ‘transferred’ into a romantic world of beaches and beauty,” said The Nuance Group’s Clinton Brilley.
“We are continually working to enhance the customer experience through innovative merchandising concepts that inspire travellers to learn more about the products they love,” added Brilley.
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