INTERNATIONAL. Estée Lauder has expanded its travel retail exclusive portfolio with a new selection of sets.
New for lips is the Pure Color Crystal Lip Jewels set. This contains a trio of lipsticks, each complete with a hidden mirror that pops up when needed. The base is colour-matched to the shade within, for ease of selection. The shades featured are Red Apple, Firelight and Cherry Blossom.
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Estée Lauder’s Re-Nutriv Ultimate Eye Duo, part of the brand’s new season travel retail exclusive offer |
For those consumers who prefer a hi-shine effect, Lauder has created the Pure Color Gloss Collection, a set of five new colours with shine, shimmer or sparkle effects. The shades featured are Sugar Rush, Electric Ginger, Impulsive Coral, Rock Candy and Racy Raspberry.
Lastly for lips, Lauder has created Pure Color Peony Blossom Lip Pots, which are on-counter now in Asia Pacific and the Americas travel retail.
The limited-edition set features three lip pots in a floral peony design, complete with applicator. The shades featured are Wild Lilac, Pink Innocence and Brazen Berry.
New for the face is the updated Expert Color Palette. The set contains the latest make-up shades for eyes, lips and face – including top-selling shades of the brand’s Pure Color lipstick and eye shadow – packaged in a sleek, blue, mirrored compact.
In total, the set contains four Pure Color eye shadows, four Pure Color Long Lasting Lipsticks, AeroMatte Ultralucent Pressed Powder, Estée Lauder Signature Silky Powder Blush and Lash XL Maximum Length Mascara in Black.
For the face/body, Lauder has introduced the Sparkling Jewel Compact. This is a golden, mirrored compact, adorned with a delicate pink enamel and crystal flower on the lid, packaged in a black suede pouch. It contains Translucent Shimmer Powder, to deliver sheer pink highlights to the face or décolletage.
Lauder has combined a fragrance/make-up offer for its new Pleasures and Peony travel retail exclusive. The set contains the brand’s Pleasures feminine fragrance, plus a Peony Blossom Lip Pot.
Lastly, within treatment, Lauder has created the Re-Nutriv Ultimate Eye Duo, which features two references of the brand’s Re-Nutriv Ultimate Lift Age-Correcting Eye Creme.
