INTERNATIONAL. MAC is channelling an iconic comic book heroine for its new make-up range. The limited-edition Wonder Woman collection will be on-counter in travel retail worldwide from March.
 |
The new Wonder Woman make-up collection from MAC will be on-counter in travel retail worldwide from March |
 MAC recruits Wonder Woman |
| When I was seven I wanted to BE her. You know what? At 40, I still do. And I know I am not alone. |
| More from The Moodie Blog |
MAC is no stranger to quirky collaborations. Past partners have included Barbie, Hello Kitty, Dame Edna Everage, Disney’s Venomous Villains and British retailer Liberty of London.
Now the brand is inviting consumers to take a trip to Paradise Island, courtesy of Wonder Woman and Warner Bros (which owns the rights to the comic book character).
In line with Wonder Woman’s super strength, the products in the range are deliberately super-sized.
The products featured include Mineralize Skinfinish, Eye Shadow quads, Pigment, Opulash, Lipsticks, Lipglass, Powder Blush, Penultimate Eye Liner and Nail Lacquer.
Shade names include Heroine, Emancipation, Secret Identity, Army of Amazons and Obey Me.
 |
A selection of make-up bags, brush sets and mirrors will complement the Wonder Woman make-up |
The outer packaging echoes Wonder Woman’s signature royal blue, red and yellow, and is decorated with an eye-catching Wonder Woman logo. POS material will include in-store visuals featuring a MAC take on the original Wonder Woman imagery.
The make-up will be complemented by a matching selection of accessories, including make-up bags, brush sets and mirrors.
