HONG KONG. FORMIA, the Hong Kong-based supplier of cosmetics, amenities and onboard accessories, has announced the launch of Thai Airways’ newest onboard amenity kit – a miniature travel case by RIMOWA.
The introduction of RIMOWA’s travel amenity case is the result of a co-development led by FORMIA and its distributor World Planet, together with Thai Airways and the renowned German luxury luggage maker.
Introduced last October, the Thai Airways kit comes in three colour variations: Night Blue, Prosecco and Ultra Violet. Each passenger travelling on Thai Airways’ First Class on long haul flights will receive the RIMOWA case containing La Maxima skincare products by ADA Cosmetics International, Europe’s leading manufacturer of hotel cosmetics.
This launch reflects FORMIA’s goal to bring exclusive brands with a high level of differentiation to its airline customers. The travel case features RIMOWA’s durable polycarbonate shell and a range of stylish colours. The miniatures are available exclusively onboard as inflight amenity kits, which FORMIA believes will make them collectors’ items.
“The introduction of RIMOWA’s travel amenity case embodies FORMIA’s strategy of providing luxurious and distinctive inflight amenities and cosmetics to airlines,” said FORMIA Managing Director Roland Grohmann.
“FORMIA is delighted to offer RIMOWA kits to a world leading airline and we look forward to announcing further additions to our brand collaborations for luxury inflight guest amenities and cosmetics.”
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The RIMOWA amenity kit comes in three colour variations: Night Blue, Prosecco and Ultra Violet; Thai Airways passengers travelling on First Class on long haul flights will receive the RIMOWA case containing La Maxima skincare products |
About RIMOWA
RIMOWA, founded in 1898 by Paul Morszeck in Cologne, Germany, is a leading manufacturer of ultra-lightweight and durable luggage, attachés and other cases. Today the company is led by Dieter Morszeck into its third generation.
About FORMIA
FORMIA offers a full range of quality amenity kits, cosmetics and comfort items as well as tailor-made inflight service concepts. Over the past three decades FORMIA has forged product expertise in working with hotels and airlines. The company operates globally in the field of premium guest and inflight service amenities. For details, contact Florencia Pascual at florencia@formia.com Visit www.formia.com
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