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Cecil Macdonald Managing Director Steve Wescott (left) presents Thomas Cook’s Elaine Mohan with the top prize |
US. Cecil Macdonald & Portfolio Partners this month rewarded cabin crew members in a major incentive scheme exclusively designed for Thomas Cook.
The top prize – a new Mini One car – was presented to Thomas Cook’s Elaine Mohan by Cecil Macdonald Managing Director Steve Wescott at the celebratory awards dinner in Manchester on 1 February.
A further ten crew members from around the UK were also each presented with a runner-up prizes of £100 in John Lewis vouchers.
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The finalists of the Thomas Cook incentive programme celebrate the overall sales uplift |
The incentive, held in conjunction with Magners Irish Cider, Stella Artois, Pringles and Alpha Inflight Retail, ran for six months from May to October 2010.
Every cabin crew individual from across 11 UK bases was incentivised to compete for the big prize through driving sales of Magners Irish Cider, Stella Artois, and Pringles. The best selling crew member from each base was selected to attend the awards and the winner was announced on the night.
Wescott commented: “We are delighted for Elaine and the sales uplift confirms that, with the support of everyone involved and the right structure in place, sales incentives can be truly successful.
“We wanted to offer a super prize and the car seemed to have the desired effect. This is definitely something we would like to do again next year, with a view to offering crew the chance to win a mortgage/rent free year.”
Alpha Inflight Retail Buying Manager Chloe Fox added: “Incentives really work in driving sales and especially so in cases like this where the Thomas Cook team certainly got behind it. Everyone’s a winner, the airline, the crew, the brands and the customer.”
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(L-R) Cecil Macdonald Managing Director Steve Wescott, winner Elaine Mohan and Portfolio Partners’ Peter Cullen |
