Emirates unveils winner of Montblanc A380 promotion

UAE. Emirates and Montblanc have unveiled the winner of their joint inflight retail promotion offering passengers the chance to become an “˜Emirates A380 VIP’.

As reported, customers on board all Emirates flights who purchase the Montblanc StarWalker A380 fineliner were able to register for a raffle draw to win a luxury trip to Hamburg, Germany, where they would be presented with the Montblanc Skeleton A380 Limited Edition, worth US$19,650.

The lucky winner is Denis Wakefield, a Sydney-based doctor, who was flown to Hamburg along with his wife to visit Montblanc’s Artisan Atelier, birthplace of Montblanc’s Limited Edition writing instruments. In addition to witnessing master craftsmen at work, they also had the opportunity to visit the Emirates A380 aircraft at Airbus’ assembly line in Hamburg.

(From left) Dr Denis Wakefield and Mrs Jessica Wakefield at the prize presentation with Montblanc CEO Lutz Bethge


Dr Wakefield has also won for himself the Montblanc Skeleton A380 Limited Edition (pictured in our Moodie Magnifier below), inspired by the Airbus A380 and handcrafted by Montblanc. With dual-levelled windows and dark blue precious resin designed to resemble the A380, the pen has an 18k white gold barrel and an engraved 18-carat gold nib with platinum plating. 16 diamonds adorn the cap ring plus a further 12 on the cone and crown, which bears the Montblanc emblem.

“There is only one word to describe our experience at both Montblanc and Airbus – amazing,” said Dr Wakefield. “We loved every minute of the experience. The organisation of the trip over the two days on the part of Emirates, Mont Blanc and Airbus was excellent. We were sincerely welcomed wherever we went and were in awe of the artistry and skill of the artisans at Montblanc and overwhelmed by the size and scale of the production plant at Airbus. The information given to us was extremely interesting and the visits to both Montblanc and Airbus will be something we will remember fondly for the rest of our lives.”

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