The Cloudbreak Group has confirmed a new partnership with the New York Yankees and Major League Baseball Properties to develop, manufacture and distribute “New York Yankees” and “New York Yankees for Her,” a duo of prestige fragrances for men and women.
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New York Yankees and New York Yankees for Her will be showcased at this month’s IAADFS event (Booth 2201) | |
The scents will make their debut in April, exclusively at Yankee Stadium and Macy’s stores. Lord and Taylor will launch in May, with the brand continuing to roll out throughout the season in various international markets including the Caribbean, Latin America and travel retail doors, through Miami-based Reba Americas. The line will be showcased at this month’s IAADFS Duty Free Show of the Americas (Colorful License booth 2201).
Both fragrances were developed by The Cloudbreak Group and Firmenich. They will be available in 1.7 oz and 3.4 oz sizes, retailing at US$49 and US$62, respectively
The men’s scent aims to capture a sporty and confident attitude. Key ingredients include bergamot, coriander, sage, ivy leaves, orange flower, geranium, patchouli and sandalwood.
The feminine fragrance is described as alluring, flirty and playful. It opens with a blend of fruity notes, building to a heart of water lily and tiare flower. The base features sandalwood, vanilla and musk.
“It is an honour and a privilege to join forces with the New York Yankees and Major League Baseball Properties to develop global prestige fragrance products,” noted The Cloudbreak Group CEO Thomas Butkiewicz. “The fragrance category has been experiencing significant unit contraction, while desperately seeking innovation. The Cloudbreak Group’s ability to develop a prestige product around an iconic brand like The New York Yankees, with such global name and logo recognition, is an industry first.”
“We are excited about our relationship with The Cloudbreak Group, along with its new license with Major League Baseball Properties, as we develop sponsorships with strategic retail partners,” added Michael J. Tusiani, New York Yankees Senior Vice President, Corporate Sales & Sponsorships. “We believe that The Cloudbreak Group’s presence at Yankee Stadium will strengthen brand awareness for its fragrances and be an exciting new addition to Yankees prestige and lifestyle products.”
The Cloudbreak Group has also entered into a sponsorship deal with the New York Yankees that includes a permanent sign at Yankee Stadium, a print advertisement campaign in Yankees Magazine and a promotional day. For more information, visit Facebook/NYYankeesFragrance.
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