Giorgio Armani intensifies Acqua di Giò fragrance with new Essenza

Giorgio Armani’s intense Acqua di Giò Essenza


L’Oréal Luxe Travel Retail Worldwide has created a new interpretation of its pillar Giorgio Armani Acqua di Giò men’s fragrance, created in 1996. Acqua di Giò Essenza is described as a more intense version of the original. The scent will be promoted in the travel retail channel through “major events” this month.

“The strength of the sea and the brightness of the sky are the elements that I am drawn towards the most when in Pantelleria and that inspired me [to create] Acqua di Giò,” noted the designer. “For Acqua di Giò Essenza, I wanted to create a concentrate of power and sensuality.”

The fragrance formula features a new note top note. Calone (from the original) has been replaced with Cascalone. Other ingredients include Haitian vetiver, bergamot, cedar and patchouli.

Acqua di Giò Essenza is presented in a reworked version of the original flacon. The base features an engraved, silver-plated, mirror-like plaque, for added dazzle. The bottle is topped with a magnetic cap which bears the Armani logo.

The ad campaign was inspired by the myth of Apollo, son of Jupiter. It features the sculpted body of Simon Nessman, the fragrance face, and was shot by Bruce Weber.

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