BARBADOS. Dufry Caribbean has launched French make-up brand Black Up in the Cave Shepherd store on Broad Street, Bridgetown.
Black Up is considered the first luxury make-up brand created by professional artists for ethnic skin tones. Founded in Paris more than a decade ago, it is specifically designed to suit the needs of coloured skin, from combating oiliness and uneven skin tone to boosting radiance.
Introducing the brand to the audience at the official launch, Philippe Gerard Enterprises Area Manager Tina Hamilton said the brand’s founder had noticed the lack of foundation colours for darker skin tones in France and so decided to produce a premier brand that would address that. The oil-free foundations were created to meet the needs of mixed and black skin, which tends to be greasier. The large selection of foundation colours ranges from hues suitable for the skin tones of singers Beyoncé and Rihanna to that of actress Grace Jones.
For the humid months Hamilton recommended putting on a mattifying base primer before foundation. “It will hold the make-up for the whole day and also mattify the skin because we know that for women of colour, mattifying represents 40% of the skin’s needs, while it is only 15% of skin needs for Caucasian women.”
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Duty Free Caribbean has seen “amazing sales figures” from Black Up since the launch |
Also on hand for the launch was Black Up Export Manager Clothilde Lambadarios. A professional makeup artist for several years, Lambadarios treated one lucky lady to a full makeover in the evening.
The brand believes that local women would take well to the range as it creates a “very natural” look.
Dufry Caribbean (Duty Free Caribbean Holdings) Area Retail Director Adrian Bradshaw commented: “Although launched in June, we have seen amazing sales figures resulting in many satisfied customers to date; it’s a brand that upholds such credibility, through its range of colours, tones and overall quality.
“Despite our existing robust beauty offering, the brand has delivered pure incremental business, with no [cannibalisation] effect on our existing mix. It goes without saying that we are very pleased to have secured a relationship with the brand and look forward to seeing what the future brings.”
About Duty Free Caribbean Holdings
Duty Free Caribbean was formed in October 2000 and is jointly owned by Cave Shepherd & Co Limited and Dufry Limited (formerly Weitnauer Holdings Ltd). Duty Free Caribbean includes all of Cave Shepherd’s retail business – a total of 66 stores in the islands of Antigua, Aruba, Barbados, Grenada, Jamaica, St Lucia, St Maarten, and Turks and Caicos; seven Harrisons stores in Barbados which were acquired in 2001; 16 Colombian Emeralds International stores in the islands of Barbados, Grenada, and St Lucia as well as an interest in an additional 11 Colombian Emerald International stores in St Lucia, St. Maarten, Aruba and Antigua.
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