Folli Follie Group will showcase its latest Fall/Winter collection at the TFWA World Exhibition in Cannes next month (Stand number: Ambassadeurs Village V2).
“Luxury and versatility are epitomised in this latest F/W collection. These are pieces that can easily transform pretty or edgy daytime looks into opulent evening style, therefore very suitable for frequent travellers who want to mix and match different styles but lessen luggage burden,” the company said.
The collection, which includes jewellery, watches and handbag accessories, will be showcased along with a variety of gift collections such as small leather goods, pens, sunglasses and gift box sets.
The booth will also incorporate visuals of the Fall/Winter 2012 ad campaign featuring Folli Follie’s global brand ambassador, Gaile Lai.
Links of London, the other flagship brand of Folli Follie Group, will also present its jewellery collection. Its new Fall/Winter 2012 ad campaign was art directed by creative agency Air Paris, which also developed Folli Follie’s Gaile Lai campaign.
Links of London’s classic collections such as Sweetie, Friendship and Selene watches will be available among other novelties, including Noble Classic watches and an updated charm collection called Keepsakes.
FOLLI FOLLIE PRODUCT HIGHLIGHTS
Jewellery
Vintage flair is a prominent theme in Folli Follie’s Fall/Winter jewellery lines, as evident in the Dreamdrops and Crown Vintage collections. Dreamdrops features ornamentally engraved transparent cases embellished with crystals. The collection includes necklaces, rings and earrings. Using crown and tassel motifs, the Crown Vintage collection has a rock and vintage feel. Necklaces, earrings, rings and bracelets are decorated with clear or brown crystals.
Bags
The K Vintage accessories collection has been updated with new colours and designs characterised by circular motifs and metallic and vintage details. Designed to add a touch of “˜old New York glam’ to an everyday look, the K Vintage bags also come with matching long wallets from the same collection. The Reflections bags draw inspiration from the eponymous jewellery collection, featuring prismatic design. Described as ideal “˜carry-all’ bags, they are made from an all-weather quilted material and are big enough to suit the needs of frequent travellers.
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A ring and necklace from the Dreamdrops and Crown Vintage collections respectively | |
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(Left) The K Vintage bags are available with matching long wallets; (Right) The Reflections bags are made from an all-weather quilted material | |
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(Left) The Fireworks watch and Luna watch from the Folli Follie women’s collection; (Right) Gift box comprising three flower and clover motif pendants in rose gold plated stainless steel | |
Watches
Folli Follie sought to combine three elements – style, sophistication and design – in the new Fireworks watch collection. With a discreet dial that bears four crystal stones, Fireworks was designed to target women who are seeking a piece of jewellery and a timepiece in one. Inspired by lunar eclipses, the new Luna watch collection features a “˜dial-inside-another-dial’ design. Available in monochrome colour options, the watch comes in a plain version or decorated with crystals or black stones.
Gift Boxes
Follie Folli will present a gift box containing a set of four rings with flower and clover motifs in silver and rose gold plated stainless steel, decorated with crystal stones. They can be worn and combined freely according to different moods, occasions and outfits. Another gift set includes three flower and clover motif pendants in rose gold plated stainless steel. Consumers can wear the flower-shaped pendant for daytime and change it to the crystal pave set clover motif pendant for evening nights out. Both are presented in lacquer gift boxes.
LINKS OF LONDON PRODUCT HIGHLIGHTS
Phoebe watches
The Phoebe ceramic watches come in black, white and brown, and feature a mother of pearl dial and stainless steel or rose gold plate detailing. Designs with white or pink sapphires encrusted in the dial are “an ultra luxury option” with quartz chronograph movement and date function, Folli Follie said.
Noble Classic Watches
The new Noble Classic watch collection is inspired by bravery and perseverance. The line celebrates the iconic features of times past with the efficiency of quartz or automatic movements, according to the group.
Sweetie Bracelets
Links of London has updated its best selling women’s jewellery range with a reinterpretation of signature items. The array of rings, silver and necklaces has been infused with a fashionable twist with the use of new materials such as black rhodium.
Friendship
The Friendship Bracelets come in a range of colours and shapes, with current designs featuring heart, skull and clover motifs. Playing with proportion, neon bright threads, zigzag bars and double-wrap lengths, Links of London hopes that the new designs will appeal to a new generation of Friendship followers. The bracelets can be stacked to create a style statement.
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Links of London will showcase (clockwise from top left) the Noble Classic watch; the Phoebe watch; the Friendship bracelet; and the Sweetie bracelet | |
