SWEDEN. Leading specialty retailer of lingerie and beauty products, Victoria’s Secret, has opened its first Beauty & Accessories store at Stockholm Arlanda Airport Terminal 5, in partnership with Agora Trading.
The 840sq ft shop, which opened for business yesterday (6 April) carries an assortment of best-selling Victoria’s Secret beauty products, including the FiFi Award-winning fragrance Victoria’s Secret Bombshell, and the newest fragrance launch Sexy Little Things Heartbreaker. The popular scented VS Fantasies body care range is also available.
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Victoria’s Secret opened its first Beauty & Accessories store at Arlanda Airport on 6 April |
In addition, the Arlanda store offers a unique accessories collection which is exclusive to the Beauty & Accessories concept stores. Described as perfect for self-consumption or gift-giving, the assortment includes a wide range of Victoria’s Secret branded cosmetic cases, bags, totes, signature print scarves, small leathergoods, business accessories and luggage.
Highlights include travel wallets in a bold red leopard print, and VS Jet Set passport covers in an array of colours and finishes, including a rose embossed graffiti print and black, pink, tan and leopard leather. An assortment of glamour and cotton panties is also available in a wide range of styles, colours and prints.
The store design is described as contemporary and glamorous, with a modern, dynamic storefront. The interior features black cherry fixtures, lit focal walls, a gallery of black and white imagery, and a video wall featuring Victoria’s Secret Supermodel video footage.
MORE ABOUT AGORA TRADING
Agora Trading is a privately-held retail company which operates in domestic and travel retail locations. The company is Limited Brands’ partner for its international development in a wide geographical territory and is currently focused on opening and operating retail boutiques in leading international airports.
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