UK. Electronics retailer Dixons Retail has unveiled the new concept store for its travel brand, Dixons Travel, at London Heathrow Terminal 5.
The new space will offer the latest technology and accessories in what is said to be an “interactive and free-flowing” layout that allows travellers to shop with ease. The T5 store will also feature state-of-the-art digital signage, a Knowhow service bar (giving shoppers the added benefit of expert technical advice and support on-site) and “˜floating screens’, designed to enhance the shopping experience.
Digital signage will highlight new products and the latest offers while the 32-inch rear projection “˜floating screens’ will be placed over themed product tables. Express pods, which are all controlled centrally, allow Dixons to update messaging when new and exclusive products are on display. Digital signage is also placed at the front of the store, allowing travellers to shop even when the store is closed, Dixons said.
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The new Dixons Travel store at Heathrow T5 will offer the latest technology and accessories in an “interactive and free-flowing” layout that allows travellers to shop with ease |
The store offers a shelf space where shoppers can store their luggage while they shop. Customers can also reserve and collect products by calling the store up to seven days before they travel.
Dixons Travel Managing Director Jeremy Fennell commented: “We have designed this store with the aim of offering an amazing customer experience in such a fast-paced environment. We are committed to being innovative at Dixons and are continually trialling new technologies, so we are excited to roll out this new travel store design.”
To mark the launch of the T5 store, Dixons Travel has partnered with Monster to deliver a live concert by boy band Union J of X Factor fame. The band performed today (Thursday 29 August) at 11am, with a meet-and-greet with fans after the show.
Dixons Travel has also announced that it plans to launch another store in Heathrow Terminal 2, which is scheduled to open in June 2014. Designed to be more spacious and offer “an elite level of customer service”, the terminal is said to “[parallel] the strategy for Dixons’ concept stores”, the retailer said.
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