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Gauloises Duo incorporates a “freshness capsule” hidden in the filter |
To capitalise on the current crushball filter technology trend, which allows smokers to determine the strength of the menthol flavour in their cigarette, Imperial Tobacco has introduced a new travel retail offer for the key strategic brand Gauloises Blondes: Duo.
Gauloises Duo is said to be targeted at the open-minded, freedom loving traveller who looks for individuality, independence and inspiration. It incorporates a “freshness capsule” hidden in the filter which can add additional flavour on demand. Consumers simply press the filter to crack the capsule, releasing a burst of flavour into the filter, instantly creating a “˜fresher’ cigarette.
Gauloises Duo will be launched to global duty free markets in the GCC (UAE, Qatar and Bahrain) and Lebanon, Jordan, Greece, Turkey, Israel, Hong Kong, and Singapore from March 2014.
Imperial Tobacco Brand Manager Gauloises & Portfolio Brands Christian Drews said: “Gauloises Blondes is one of our leading brands within the travel retail sector. This new Duo offer takes advantage of one of the main growth opportunities within the market place and perfectly aligns with our target group – travellers who like freedom of choice and generally have “˜joie de vivre’.”
Imperial Tobacco will present the new Gauloises Duo at the TFWA World Exhibition next month (Stand number: Golden Village GO6).
For trade enquiries, contact Dr. Jennifer Thanscheidt, Corporate Affairs Manager Global Duty Free, Imperial Tobacco; tel: +49 (0) 40 8220 2945; or e-mail: Jennifer.Thanscheidt@reemtsma.de.
