Luxottica Travel Retail has announced the travel retail launch of Oliver Peoples sunglasses, in partnership with DFS Group in Hong Kong at Hong Kong International Airport (HKIA) and DFS Galleria Sun Plaza in Tsim Sha Tsui.
“Oliver Peoples wants to engage its target consumer wherever they are around the world and we feel the timing is perfect to introduce it to the travel retail market,” said Luxottica Group Travel Retail and Boutiques Director Francis Gros.
“In DFS, we have a partner with a fantastic track record for launching brands, particularly ones which have a distinct identity and market, like Oliver Peoples. DFS’s presence at HKIA also gives us the perfect platform to further showcase the brand to the Asian market – one of the most important in the world.
“Our strategy for additional travel retail doors will be selective and in line with the unique distribution that is part of the Oliver Peoples’ brand DNA,” he added.
View the Oliver Peoples SS2014 collection in the picture gallery below
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DFS Group Senior Vice President, Watches, Jewelry, Accessories & Sunglasses Christophe Chaix said: “We are thrilled to introduce Oliver Peoples, exclusively for our travelling customers in Hong Kong. The brand has built up a large following and Oliver Peoples’ unmistakable look will differentiate our sunglasses range for our discerning customers.
“We’ve worked with Luxottica Travel Retail to shortlist a number of selective, premium locations, starting with Hong Kong, that we are confident will kick-start the brand in travel retail.”
About Oliver Peoples, Inc
Headquartered in West Hollywood, CA, Oliver Peoples Inc was co-founded in 1987 by Larry Leight. The company currently has distribution in more than 60 countries worldwide and operates retail stores located in New York, Los Angeles, Malibu, Costa Mesa, San Diego, Chicago and Tokyo. Visit www.oliverpeoples.com.
