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Euroitalia is building on the Middle East success of its Versace Pour Homme Oud Noir fragrance with the launch of Versace Eros, introduced earlier this year.
Named after the Greek god of love, the Eros fragrance aims to epitomise passion, beauty and desire – and also showcase the perfection of the male body.
It incorporates elements of Greek mythology and classic sculpture, all of which are familiar Versace brand codes.
Following the launch of Versace Eros in May 2013, Versace ranked number one in selected Middle East local market doors, achieving “magnificent” sales results with retailers in the UAE, Saudi Arabia, Qatar and Bahrain, according to the brand.
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