GERMANY. Boss Bottled Unlimited, the new men’s fragrance from P&G Prestige, has made its global debut at Frankfurt Airport in partnership with Heinemann Duty Free. Throughout the month of December, it is the only location worldwide where the scent is on sale.
On 1 January, Boss Bottled Unlimited will roll out to all other Heinemann Duty Free outlets, plus the Heinemann Tax Free shop in Copenhagen, as well as Istanbul and Riga airports. The fragrance will be introduced domestically – and to other travel retailers – from March 2014.
Heinemann is offering the 100ml presentation, priced at €67. This special edition will only be available globally until late autumn.
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Frankfurt Airport is the only location worldwide where the fragrance is on sale |
Gebr Heinemann Executive Director of Purchasing and Logistics Kay Spanger commented: “We are delighted that our shops can celebrate the world premiere of this brand new scent with our long-standing partner and supplier Procter & Gamble. Presenting Boss Bottled Unlimited at Heinemann Duty Free a full three months before its official launch is a perfect illustration of our commitment to offering customers something out of the ordinary.”
A highlight of the exclusive promotion in Frankfurt is a prize draw, in which passengers have the chance to win a trip for two to the Boss flagship store in Paris, including flights, accommodation and shopping vouchers worth €200.
In addition, during December members of the Heinemann & Me customer incentive scheme will save 20% on every purchase of the new Boss fragrance. Shoppers can register via www.heinemann-dutyfree.com/hme or the Heinemann & Me Smartphone app. As an added incentive, each purchaser will receive a free 50ml bottle of After Shave Balm.
Boss Bottled Unlimited is described as a reinvented fougère which incorporates notes of mint, cistus and woods.
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