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USA. JCDecaux was won a contract to provide advertising services at Houston George Bush Intercontinental Airport. It captured a seven-year concession, with a three-year extension option.
The company is planning to introduce a its latest digital advertising displays to the airport, including a network of 70-inch digital screens, high-definition LED video walls and interactive directories in the baggage claim and concourse areas.
JCDecaux Chairman of the Executive Board and Co-CEO Jean-François Decaux said: “Following the recent award of new advertising concessions at Los Angeles International and Boston Logan International airports, this new contract reinforces JCDecaux’s global leadership in large international airports in the United States.
“This new concession will allow us to bring to Houston the latest generation of digital and interactive displays, to better serve our airport partners, the travelling public and our advertising clients.”
The airport handled almost 40 million passengers in fiscal 2013, including nearly nine million international passengers.
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