DFS Group delivers stunning fragrance showcase in Abu Dhabi

ABU DHABI. “This Masters of Fragrances event will deepen our relationship with our customers, and provide them with great new experiences, including something money can’t buy – in this case, the experience of discovering an exclusive fragrances collection, presented in the most luxurious way, from the world’s most prestigious brands.”

That was how DFS Group Chairman & CEO Philippe Schaus introduced the company’s inaugural Masters of Fragrances event, which took place last week in Abu Dhabi.

As reported, the exhibition featured a finely curated display of 26 fragrances from 22 of the world’s leading fragrance houses and boutique artisan brands, with many of the scents and their bottles created exclusively for this event.

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The fragrances were showcased at an invitation-only Gala event on 10 April, at the Manarat Al Saadiyat Gallery, a modern art and culture venue that provided a stunning setting for the collection. The exhibition has now moved to Abu Dhabi International Airport Terminal 1, where it will remain for travellers to peruse and purchase, until 12 June.

“Masters of Fragrances is designed to excite, inspire and delight our guests and we intend to build it into one of the most prestigious retail events of its kind,” Schaus underlined. “Through this stunning showcase, we aim to introduce travellers to the Middle East to a new and unique experience in luxury retail, and help them discover the depth of the innovation and creativity behind some of the world’s best and most sophisticated fragrance brands.”

https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/144633211&color=ff5500&auto_play=false&hide_related=false&show_artwork=trueHighlights from the exhibition include Guerlain’s Le Secret de la Reine, a rock crystal and platinum bottle fashioned in the form of a bee with 14 carats of diamonds; Bvlgari’s Opera Prima, made from Italian Venini glass adorned with diamonds and citrine; and Amouage’s rock crystal bottles, hand-sculpted using 18th century techniques.

“We are delighted to be working with so many wonderful fragrance houses for this inaugural showcase,” added DFS Group Global Merchandising President Harold Brooks. “We are very excited to be able to introduce these spectacular products, many of which are truly works of art, to our clients and world travellers.”

Abu Dhabi’s rich tradition and culture of fragrance creation – and its knowledgeable fragrance consumers, for whom scent is an integral lifestyle element – made it the perfect choice to host the inaugural Masters of Fragrances event, DFS explained.

Journalists were immersed in a universe of scent before the official Masters of Fragrances reveal

Schaus also underlined the growing importance of Abu Dhabi International Airport, both to DFS Group and within the wider travel retail industry. “This fast-growing hub aims to increase its capacity to 30 million passengers per year, through the construction of the new, very ambitious and very striking Midfield Terminal Building, which will really elevate it to the ranks of the best airports in the world,” he observed.

Coinciding with Masters of Fragrances was the formal reveal of a groundbreaking new luxury boutique concept, Fragrances by DFS, which began trading at Abu Dhabi International Terminal 3 on 10 April.

As reported, the 250sq m store, designed by French architect Malherbe, aims to herald a new approach to fragrance shopping, by offering a multi-sensory immersive experience in a high-end retail environment that comprises several distinct zones.

Above left: DFS Group Chairman and CEO Philippe Schaus introduces the media event; above right: fragrance expert Michael Edwards delivers a fascinating presentation

The product offer includes five global travel retail exclusives – Bond No. 9, Byredo, By Kilian, Diptyque and The Fragrance Kitchen – and three Middle East exclusives: The Different Company, Penhaligon’s and Xerjoff.

“Today is not only about Masters of Fragrances, but also the introduction of a modern and luxurious fragrance space at Abu Dhabi Airport, which is unique in its ambition and quality within the airport [environment],” Schaus declared. “The new Fragrances by DFS store will carry 65 premium brands, including the best international fragrances, alongside some of the most promising and successful Middle Eastern brands.”

Michael Edwards: The Master at Work
Prior to the Masters of Fragrances Gala event, selected media guests were treated to a preview of the exhibition, following two fascinating presentations, ‘The Master at Work’, and ‘Masters in Conversation’, both featuring one of the world’s foremost fragrance experts, Michael Edwards.

Edwards, a legend in the beauty business, literally wrote the book on fragrance. His Fragrances of the World guide book, first published in 1984, is widely regarded as the fragrance industry ‘bible’, and has documented all the key fragrance trends and launches of the past three decades. The 30th edition, published earlier this year, tracks more than 1,400 new fragrances.

“Masters of Fragrances is far more than a display of fine products – it is a labour of love, and offers an opportunity to discover the depth of the innovation, and what sits behind some of the world’s most prestigious and sophisticated fragrance brands,” noted DFS Group VP PR, Events & Corporate Communications Evan Lewis.

Edwards – described by Lewis as a “rock star” of the fragrance world – was therefore the ideal candidate to deliver that information, holding the audience spellbound with a stimulating and inspirational speech on how the masterpieces on show were created, and the true craft of perfumery.

“For me, perfume is art,” Edwards declared. “And the right ones can rock your world.” He discussed the language of fragrance, the various fragrance families, and the beauty of the flacons that contain them. He paid tribute to the great perfumers, and the great bottle designers, referencing iconic creations – and creators – such as Jicky, Diorissimo and Pierre Dinand (“the godfather of modern bottle makers”).

Of Masters of Fragrances, he enquired: “Is it just expensive extravagance? Is it just luxury for the sake of a big price? I don’t think so. What you will see today are museum quality pieces, quite extraordinary in their originality.”

Edwards underlined at length the uniqueness of the Masters of Fragrances collection. “What struck me about what Jeffrey Davis and his team have put together, is it’s not just ad hoc stuff that has already been on the shelves,” he explained. “Many of these pieces are the result of things that have not ever happened before, such as the Bvlgari Opera Prima bottle, which is the result of a collaboration between the Bvlgari fragrance team, the Bvlgari jewellery team and Murano glass-master Venini.”

Edwards also highlighted the Amouage bottles, hand-carved using techniques that date from the 18th century, and the solid gold cover of the Armani Privé Pure Gold Edition. “Now we are talking about bottles being art,” he observed.

Guests enjoyed a special tasting menu, created to complement specific fragrances

In addition, Estée Lauder’s Modern Muse and Jewelled Cuff were singled out by Edwards, the latter effectively a passport to the ultimate fragrance experience in Grasse, the spiritual capital of fragrance, in the company of Master Perfumer Harry Fremont and The Estée Lauder Companies Senior Vice President of Corporate Fragrance Karen Khoury.

Lauder will also take the unique nature of Masters of Fragrances one step further, with the offer of a one-off, customised interpretation of its Modern Muse Eau de Parfum, composed by Fremont, for the buyer.

Lastly, Edwards praised Guerlain’s Le Secret de la Reine jewel fragrance, which can be worn either as a brooch or pendant. Featuring over 14 carats of diamonds, it took 500 hours to create, and incorporates a four-carat diamond atomiser which can be customised with the buyer’s fragrance of choice. The price tag? A cool AED2 million. “This is the art of perfume elevated to fine art,” Edwards concluded.

Following his overview, Edwards spoke with DFS Group Merchandising Director Jeffrey Davis, who curated the Masters of Fragrances event. “It is a dream to have all these brands and perfume houses here,” he explained. “This collaboration between Abu Dhabi Airports and the brand and DFS is just [incredible].”

Davis admitted that in the beginning, the selection process had been difficult. “We started by looking at trends in the marketplace: we looked at noses, ingredients, anything and everything that could help us to make the right decisions,” he explained. “Then we looked to our brand partners, their history and what they could bring to DFS.”

Davis continued: “We asked them to bring us something that was unique, one-of-a-kind, that our customers could own and enjoy for the rest of their lives. You will see later today that the brands have put such passion into every single piece that’s been created. Every single one has a story to tell.”

The individuality of those stories dovetails perfectly with the growing desire of Middle Eastern consumers to own something original, Davis underlined.

“Fragrance trends are changing all the time, especially in this region, but right now – as has been the case for some time – oud fragrances are very popular,” he explained. “But what we are noticing is that sophisticated customers are using oud as a base, and adding to it, perhaps with softer, lighter scents. So ultimately they are creating their own fragrances, because they want something unique that nobody else has. And that is exactly what we are bringing with today’s Masters of Fragrances event.”

The second part of Edwards’s presentation centred around conversations with brand representatives from Guerlain, Bvlgari, Salvatore Ferragamo and Dior. During this section, a special tasting menu was served. Each course had been created to complement a specific fragrance, and guests were invited to sample both in tandem. For example, Dior’s J’adore High Jewelry Edition was paired with rosewater-flavoured lobster compote with cinnamon apple, and rose-flavoured scones with nuts and raisins.

Masters of Fragrances: a natural series extension
Fragrances was an obvious candidate for DFS Group’s burgeoning Masters series – and other categories are set to follow, according to DFS Group Chief Operating Officer Michael Schriver.

In a one-to-one interview with The Moodie Report he explained: “All our categories are fair game, so I wouldn’t rule anything out. We are committed to build the Masters series, wherever the product allows us to. Masters was originally conceived for watches, for a specific purpose, but based on its success, we realised the whole Masters concept had applicability across the store, although we weren’t sure exactly what might be next.

Above left: The Moodie Report’s Rebecca Mann arrives at the Gala event; above right: DFS Group’s Harold Brooks poses with E!’s Playing with Fire Koch twins

“The merchants went out into the market and worked with the brands, to explore what else we could create a Masters event around. It needs uniqueness, quality, and certain standards in order for us to do it. So fragrances became a natural extension, and you have seen today what the brands have been able to create for us: exceptional things that people would not otherwise have a chance to acquire.”

Looking ahead, Masters of Jewellery is a strong candidate for the next series expansion, either as a stand-alone event, or in partnership with a future Masters of Time exhibition.

Schriver admitted that the existing Masters series (comprising Time and Wines & Spirits) was a hard act to follow. “Of course, you always feel a little bit of pressure to create something as good, but we wouldn’t have proceeded [with Masters of Fragrances] had we not been able to deliver,” he observed.

“I think that this Masters of Fragrances event has elevated fragrances to such a high level,” Schriver added. “It really is something exceptional, both for us and for the brands. And in the future we hope that this will become an event that brands really look towards, to be able to showcase their extraordinary creations. We want it to become an event that brands want to be a part of.”

A string quartet entertains guests at the Masters of Fragrances Gala event

Schriver acknowledged that while the original Masters of Time was conceived as a commercial event, such success can take time to establish.

“The first one is often more about marketing and brand building,” he noted. “This is a very strong clientele event, but there’s no reason going forward it won’t be a commercial event too. Your first year is an investment, and you build on it year-on-year. With each Masters event, the subsequent year has been bigger and better because the attendance increases.”

Schriver added: “It’s all about building our clients’ trust, and becoming famous for these kinds of products. We need to cultivate our clientele, and match them to the product, because each one is so specific. It’s very personal, and it takes time and repetition. As we learn more about this [Masters of Fragrances] clientele, we may do things a little differently.”

Schriver emphasised the customer-centric nature of DFS Group’s modus operandi. “We do the things we do because we believe it will have a positive effect on the customer’s experience,” he noted. “And as a result, the commercial realities will be better. But we don’t go in saying, ‘we will do US$1 million’ in any of our Masters events. We go in saying, ‘what we do, we do, but we learn more about giving our customers a great experience, be that here or in the airport’.”

Guerlain’s Bee Bottles, created in collaboration with Sylvia Toledano, on display at the Gala

Two key lessons learned from other Masters events include getting the guest list right, and harnessing appropriate supplier support.

“How to control the size of the group, and keep it intimate and special, is key,” Schriver acknowledged. “And for such top-tier guests, private views and having access to experts and creators is also vital.

“We have a tremendous amount of brand support here at Masters of Fragrances, and that is a very important part of the experience. These consumers want to get to know the people who are part of what they are buying.”

Masters of Fragrances is the latest in a series of major innovations that has kept DFS executives mighty busy this year. “We have to keep evolving,” shrugs Schriver. “If you stand still everyone catches you. In this industry, the price we pay for being an early adopter and having the position that we do, is that we must continue to innovate. And you cannot get upset when people copy what you do; you just need to keep finding that next thing.”

He continued: “We have done it with Masters of Fragrances, we have done it with our new Fragrances by DFS store concept, and I am confident we have done it with the revise in [Singapore] Changi – and that is one of our roles. We need to keep moving constantly and fast. Luckily we have an extraordinary team of people who can make that happen.”

Making the most of the Midfield opportunity
Can they make it happen in Abu Dhabi’s ambitious new Midfield Terminal Building (MTB), for which the first RFPs will be issued later this month?

“Midfield is an amazing canvas, a beautiful architectural space and of course we are planning to deliver new, innovative ideas for Abu Dhabi,” Schriver replies. “We hope to be able to move to yet another level. We’ve done well in Hong Kong; we’ve done even better in Singapore, but this needs to be another evolution. The only nice thing about tenders is that you are forced to re-think and reinvent yourself.”

Abu Dhabi Airports has been unequivocal about the high standards, innovation and creativity it expects from prospective retailers at the MTB. Schriver, however, says the real pressure comes from its retailing peers.

The Estée Lauder Companies’ Modern Muse fragrance and Jewelled Cuff

“It’s the level of competition [that drives the evolution],” he explains. “You know that when there are 11 people competing you really have to be on your A-game, and you have to be willing to step out and do things in a new and different way. So yes, it’s very stressful. At the same time, win or lose, it’s a highly productive exercise that changes the way you do things.”

In praise of passion
For DFS Group Global Merchandising President Harold Brooks, Masters of Fragrances – and indeed the entire Masters series – is underpinned by three key elements: luxury, relationships and passion.

“People do ask, ‘what is the purpose of Masters, and why would you want to do it?’,” he acknowledged. “My answer is that it reinforces DFS as the preeminent luxury travel retailer in the world. It reinforces the fact that we have brand relationships that are second to none. It reinforces the fact that the brands have such a deep respect for DFS, and an understanding of how we in turn understand our customer, that they are prepared to frankly step out on a limb with us, to create something that is powerful and unique.”

Brooks continued: “In business, as in life, you either do things because you want to, or because you have to. When our brands participate in Masters of Fragrances, they are doing it because they believe in us as a retailer, and they believe in what we bring to the customer. And that’s pretty fantastic.”

Brooks described his role in the Masters series evolution as coach, counsellor and guide. “I ensure that the team is following their passion,” he explained. “My job is not to choreograph it, but to give people flexibility and ownership.

“The merchant group at DFS is an incredibly passionate group of people,” Brooks continued. “They love their product categories. They love their relationships with the brands and the customer. My responsibility is to continue to foster that and be a sounding board. I do challenge if there is a product that is being put forward and I don’t understand how it fits. Then they have to convince me why it makes sense and what is the benefit to the brand, to the customer – and to DFS.”

As reported, the Masters of Fragrances portfolio comprises a combination of international powerhouse brands and a selection of smaller, regional names.

“As a global retailer, DFS recognises the importance of balancing worldwide brands with local brands,” Brooks confirmed. “We want to engage the customer who is shopping in an area that represents who they are. That has been a very important strategic initiative of DFS, over these last few years.

“Representing powerhouse brands is something we know how to do very well,” he continued. “Now we are applying that expertise to local businesses too, to deliver that local flair, and we are working very hard on getting the balance right between global and local. I would say that the fragrance business is a perfect example of how we are marrying the strengths of preeminent brands with products that are special to a specific locale or local culture.”

DFS redefines fragrance retailing
DFS did the double in Abu Dhabi last week, unveiling not just its inaugural Masters of Fragrances, but a new, prototype luxury boutique concept called Fragrances by DFS. As a single space, it is DFS Group’s largest fragrance area anywhere in the world – including the downtown portfolio. The concept will subsequently be rolled out, with appropriate modifications, to other DFS locations around the world.

As reported, the debut store, covering 250sq m, is located in Abu Dhabi International Terminal 3 and aims to redefine how the group sells fragrances. At the launch, various executives hailed the opening as one of the biggest and best fragrance shops anywhere in the world – and not just within an airport environment.

Fragrances by DFS was unveiled in Abu Dhabi International T3 last week

The upscale boutique combines cutting-edge technology, including 85-inch video screens, with fine materials such as Italian marble floors, inset brass and bespoke glass joinery. The pair of striking silver panthers at the entrance will be a signature merchandising feature of all subsequent Fragrances by DFS boutiques, Merchandising Director Jeffrey Davis told The Moodie Report during a media tour.

“This boutique is all about exploration,” he explained. “It has been created to allow customers to touch and experience everything.”

Fragrance testers are laid out in abundance on shelves and surfaces throughout the store, which is imbued with a feeling of light and space, complete with excellent flow, visibility and sight lines. Despite its high-end positioning, there is an ambiance of accessibility throughout. Notably, there is no branding whatsoever on the floor, only on selected back walls.

DFS Group’s Jeffrey Davis with the store’s signature panther merchandising units

At the back of the shop is a carpeted premium section, which houses the likes of Creed, Armani Privé, By Kilian, Zegna and Diptyque. Other, subtle ‘zoning’ highlights Arabian fragrance brands such as Amouage, Designer Shaik and The Fragrance Kitchen (TFK), the latter founded in 2005 by Sheikh Majed Al-Sabah.

“What is important is that these [Arabian] brands have a pre-eminent position in the boutique,” DFS Group Global Merchandising President Harold Brooks told The Moodie Report. “This is not a scenario where we take the local brands and put them in a secondary or tertiary location. They are as important to us as every other brand, and that is a consideration that is made in every single one of our locations.”

First-day sales in the fragrance shop far exceeded expectations, noted DFS, with TFK proving particularly popular with Arabian travellers. Just prior to the media tour, Davis himself sold six identical skus of a By Kilian fragrance (each retailing at AED1,080) to one customer. It is expected that such multiple purchases will not be unusual.

By Kilian is one of five global travel retail exclusive listings in the boutique

“Fragrances by DFS originated as an ambition on the part of the merchants to really redefine how we sell fragrances, and to make it very experiential,” noted DFS Group Chief Operating Officer Michael Schriver.

The shop, which took around 18 months to develop, was conceived by DFS Group’s in-house design team, in partnership with retail architect Malherbe.

“While brands and great shop windows are of course important, this shop is not just about brands, it is about fragrance itself, which is part of the lifestyle in this region,” Schriver emphasised.

“This airport’s consumer completely represents everything we are trying to achieve via this fragrance concept, and therefore Abu Dhabi was the ideal location [for its debut]. We have never before tried to prototype a new concept in an airport – this is a first for us, and it’s very difficult to do. But we did it here, because we felt that this was such a perfect and important location.”

Designer Shaik is one of several strong Arabian brands showcased in the shop

Schriver highlighted the store’s size, the number of brands carried (65), the special premium area and the strong local component. “It has a beautiful balance of branding and its own magnificent architecture and style,” he observed. “And while it’s all one space, the way it is designed feels like it [comprises] three or four spaces, which allows us to zone out the fragrance floor and focus on different elements, without closing the space.”

Schriver admitted that in many senses Fragrances by DFS was still a work in progress. “Of course the concept changes as you work within a prototype,” he acknowledged. “So we will not ever build exactly this again, and we will probably come back and make adjustments to this store, based on how the customer experiences the space.”

He added: “But this concept of trying to take fragrances as a lifestyle statement, and allowing customers to shop not just by brand but also in more of a lifestyle way, is something we will continue to roll out across the world. So the finishes will be similar, the design will be similar, but there will be some modifications.”

“This store has gone through a number of iterations; what you see today is the final execution and what’s interesting is what we will learn,” noted Brooks.

Other global travel retail exclusive brands include The Fragrance Kitchen and Diptyque

“As a successful retailer you have to be a student to the business; what you develop today always needs fine-tuning and I think we will see some things that work well, some things that need adjustment and some ideas that need to be reinforced.”

He added: “For example, there is a high premium area design in this boutique space which is something we have not really done before. We need to decide if it works. Do we have the right number of brands? How much square footage is required? How else can we really bring the brand to life? If we’ve got it all right, fantastic – but if we haven’t we need to decide what to do.”

Schriver concluded by underlining how DFS Group was committed to resurrecting the craft of perfumery. “There are consumers who buy fragrances just because of the brand, but here, that’s not the case,” he explained. “The brand is still important, of course, but here it’s more about the scent. These customers really experiment, explore and love fragrance – it’s a big part of the culture.

“This is, we hope, is a good first step to re-energising the fragrance industry, so it’s not all about the launch of the moment, but about the heritage, history and quality too.”

Masterpieces showcased at Masters of Fragrances

Amouage Rock Crystal Bottles
The Rock Crystal Bottles are unique objets d’art exclusively commissioned by the House of Amouage. Created using 18th century techniques, the bottles were hand-sculpted and carved out of solid rock crystal. The natural fissures within the rocks are visible to reveal their authenticity. The bottle caps were made using semi-precious stones. The woman’s cap was formed from rose quartz and embellished with diamonds, while the men’s cap is made from blue chalcedony stone. Both incorporate translucent guilloche-enamel cabochon studs. The logo and metal trim were crafted from solid 18-karat gold. Designed to be both sculptural and functional, the bottles are fitted with refillable chambers to house the owner’s choice of Amouage’s fragrances. Only two Rock Crystal Bottles are available globally – one is in a private royal collection.

Armani Privé Pure Gold Edition
Imagined and created exclusively for DFS Masters of Fragrances, this unique piece is carved entirely out of solid 18-karat gold. Handcrafted to the very last detail, the case is custom-made for the Armani/Privé Haute Couture Fragrance bottle and matches its form perfectly. It features the iconic mashrabiya pattern from “La Collection des Mille et Une Nuits”. The golden presentation case features a moving plate and fabric lining.

Bvlgari Opera Prima
For the first time, Bvlgari shares the stage with Venini, the iconic Italian Murano Glass Master, to create a one-of-a-kind piece of art. In honour of DFS Masters of Fragrances, Bulgari has designed a unique contemporary amphora highly evocative of its rich Mediterranean heritage. It is described as an artistic creation inspired by Roman vessels which carried precious gems, spices and floral essences on the mythical roads of Middle East and Asia. This sculptural amphora adorned with gold and precious gemstones – around 250 carats of citrine, 30 carats of diamonds and four carats of amethysts – is crafted in the tradition of the Bvlgari Maison, and features vivid colours that enhance the Venini artistry. The exclusive fragrance, created by Master Perfumer Daniela Andrier, features notes of cedrat, lemon and orange blossom. The juice is described as an illuminating chypre that reflects the golden power of abundance and prosperity.

Christian Dior J’adore High Jewellery Edition
This exceptional J’adore edition harnesses the talents of the Dior Haute Joaillerie Workshop. The bottle of hand-blown Baccarat crystal was created by the most skilled artisans in France. Crafted in solid gold, the collar is wrapped in a fine gold chain accented with diamonds. Supporting the crystal pearl stopper is a slender ring of bezel-set diamonds presented in a single row. A total of 138 brilliant diamonds are set onto the gold chain and around the pearl. The flacon houses 90ml of the essence of J’adore L’Or, described as an ode to the most beautiful and precious ingredients of the South of France.

Estée Lauder Modern Muse and Jewelled Cuff
Master jewellers have artfully shaped the precious white diamonds and sapphires of this custom-made pavé cuff to replicate the iconic signature bow of the Modern Muse bottle. The purchase of the cuff is a passport to the ultimate fragrance experience of exploring the fields of Grasse, France – the capital of perfume – accompanied by Master Perfumer Harry Fremont and Karen Khoury, Senior Vice President of Corporate Fragrance at The Estée Lauder Companies. The buyer will also receive Fremont’s customised interpretation of the Modern Muse Eau de Parfum to take home.

Guerlain Le Secret de la Reine
Guerlain’s unique jewel-perfume “Secret de la Reine” can be worn as a brooch or pendant. The piece unites the skill of the watchmaker (its inner mechanism), the jeweller (cutting of the crystal and setting of the diamonds) and, finally, the perfumer – for the olfactory substance held in the heart of the bee, which can be perfumed with the buyer’s choice of fragrance. Secret de la Reine incorporates over 14 carats of diamonds, and 500 hours of work devoted to drawing, cutting, polishing, setting and assembling. Once pressed, the diamond atomiser prompts the bee to open its wings and release the fragrance within.

Guerlain The Bee With Silver Wings (L’Abeille Aux Ailes D’Argent)
Guerlain’s Bee pursues its flight in Baccarat crystal. Faceted like a diamond, its wings are laden with touches of silver. A successful collaboration has been renewed for the Bee with Silver Wings: the bottle combines the traditional know-how of both Guerlain and Baccarat. The expert touch of the Guerlain Dames de table hand-decorate the bottle with silk yarn. The fragrance is described as a unique work of art, floral and spicy, reissued on this special occasion for this exceptional bottle. The key ingredients include white flowers accentuated by a spicy note of carnation on a background of vanilla and Tonka bean.

Guerlain Bee Bottle by Sylvia Toledano
To celebrate the 160th anniversary of the Bee Bottles, Guerlain has created a limited edition in collaboration with the artist Sylvia Toledano. For each bottle, Toledano has designed a precious jewel necklace, a 24-karat gold chain with a pendant encrusted with two semi-precious stones from Jaipur, India.

Salvatore Ferragamo Signorina Eleganza Masterpiece Exclusive Collection
This modern floral bouquet is a reinterpretation of lush jasmine underscored by the sweetness of panna cotta. The exclusive presentation of Salvatore Ferragamo Signorina eau de parfum features a luxurious bottle designed with silver, gold and rare gemstones. Each bottle is handcrafted in Italy by artisans and numbered for authenticity. The exquisite bottle cap and signature Vara cap bow in yellow gold become fine jewels which seal the eau de parfum. The flacon is detailed with a yellow gold plaque engraved with the Signorina Eleganza and Salvatore Ferragamo logos and embellished with four pink sapphires. The numbered flacon, a Signorina fragrance holder and a funnel are presented in a finely crafted wooden case.

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