Nuance has partnered P&G Prestige to launch a series of promotions for Hugo Boss Parfums in its stores across Europe, Asia, North America and Australia in celebration of the 2014 FIFA World Cup.
The campaign features a standalone Soccer Dressing Room, furnished in monotone colours and visuals of World Cup stars promoting their favourite Hugo Boss fragrances. The space also comes with leather seats and interactive tablets, giving travellers the chance to sample and purchase Hugo Boss Parfums products in a relaxed and comfortable setting. GWPs offered include Hugo Boss Parfums branded footballs, sports bags and sports flasks.
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Football stars promoting their favourite Hugo Boss scents are a strong campaign element |
Promotional activities vary by location while staying close to the World Cup theme. For example, Nuance customers in Toronto and Las Vegas are given the opportunity to enter a contest and win an autographed football.
Customers are also being invited to meet the World Cup stars and play virtual football in-store, using high tech floor projectors and 3D screens. This augmented reality concept has also been adapted for stores in Lisbon, Stockholm Arlanda and Geneva, where customers can have a picture of themselves taken and printed standing next to their favourite football player.
Nuance Global Head of Perfume & Cosmetics Andy Rattner said: “This event further demonstrates Nuance’s commitments to bringing interactive “˜retailtainment’ to travellers across the globe. We are very pleased to partner with P&G Prestige in this special global project to drive engagement, enhancing the visibility and memorability of our stores as well as making our own mark on the World Cup celebrations. I would like to take this opportunity to thank P&G Prestige for their support and trusted partnership.”
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The Hugo Boss promotion demonstrates Nuance’s commitment to bringing interactive “˜retailtainment’ to travellers across the globe, says the travel retailer |
