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Shoppers at Heinemann Duty Free at Frankfurt can win a 12C McLaren Spider |
GERMANY. Frankfurt Airport is aiming to drive footfall and raise awareness of the shopping offer with a series of retail campaigns – among them a new sports car promotion.
The airport operator is offering shoppers in any of Heinemann Duty Free’s 25 stores the opportunity to win a 12C McLaren Spider, valued at €335,000. The campaign will run for six months, and is targeting, among others, Russian travellers, whose travel numbers and spends have declined so far this year.
Customers can copy the code on their purchase receipt onto a special sweepstakes coupon, then drop the coupon into one of the sweepstakes boxes in the Heinemann Duty Free shops.
The winner will be selected at random and notified in January 2015. If he or she is able to quote the motto “Shop Duty Free at Frankfurt Airport” when called on the phone, they win the McLaren Spider.
Three of the sports cars, which boast a top speed of 329kph, are currently being exhibited at the airport: in the T2 Departures hall as well as in the Shopping Boulevard and the transit zone in T1.
