I heart wines has appointed Red Zero 7, a new specialist travel retail and duty free distribution company founded by veteran industry executive Andy Butcher, as its distribution partner in global travel retail and duty free channel.
I heart wines offers a range of good quality wines in eye-catching designs from different wine regions worldwide, from Spain to Romania and Italy to Hungary. Established in 2011, the brand is being distributed in five continents and 18 countries, and is said to be hugely successful in both on and off trade.
“We are really looking forward to working with and achieving success with I heart wines,” said Red Zero 7 Managing Director Andy Butcher. “In expanding the choice for the travelling public we aim to ensure there are some interesting and worthy alternatives to the “˜same old’ brands and therefore deliver something just a little bit different.”
I heart wines Managing Director Robin Copestick said: “We recognise the time is now right to establish our brand in travel retail and duty free. We can think of no better partner in this specialised sector, we’re both very excited about the future and are confident that with Red Zero 7’s innovative approach and expertise, that this is the start of another successful chapter in our history.”
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I heart wines aims to be a global brand focusing on wine varietals with a modern design |
About Red Zero 7
Red Zero 7 Ltd was started by Andy Butcher after he resigned and sold his share in his previous company, World of Patria, earlier this year.
The new specialist travel retail and duty free distributor aims to help diverse brands to increase their market reach in the channel by building collaborative partnerships with suppliers, logistics partners, global duty free operators, ferry operators, cruise lines, and border stores.
Butcher has more than 30 years of experience in the travel retail and duty free industry, including 25 years on the buying side for various ferry companies, before he became a supplier in 2003.
“This is a very exciting time for me as I am now working with a few interesting and innovative brands to open up opportunities for them within the travel retail and duty free business,” he said.
“I will be using my experience and like-minded contacts within the industry worldwide to work with brands who are looking to either build their existing customer base or wish to break into this arena for the first time.”
Andy Butcher can be contacted via e-mail: andy@redzero7.com.
