Luxury sportswear brand Paul & Shark will present its new Spring/Summer 2015 men’s collection at the TFWA World Exhibition in Cannes later this month (stand number: Riviera Village RH16).
A new focus for travel retail is the Smart Casual line, designed to offer a comfortable but refined total look. The line features lightweight jackets made of nylon with leather or suede details, as well as the brand’s iconic shark with the grey Paul & Shark Smart Casual Collection logo on a solid blue background.
Paul & Shark Worldwide Travel Retail Director Catherine Bonelli said: “We are very happy to bring the Spring/Summer 2015 collection to the attention of buyers here in Cannes, and the Smart Casual offer will, I believe, be very acceptable. The collection overall is extensive but the unique element about Paul & Shark is the company’s ability to take any item within the offer and customise it to meet a specific retailer’s requirement; for example the length of a shirt, a particular colour, or special embroidery.”
Apart from Smart Casual, SS15 offers a Luxury range which combines high quality materials with handmade tailoring. This season’s offering is distinguished by a new golden Paul & Shark Luxury garment logo on a solid blue background.
Paul & Shark embraces a new Smart Casual look in its Spring/Summer 2015 collectionThe Luxury line offers a fresh interpretation of the brand’s signature materials such as cashmere and silk. Garments reference the yachting world with neat designs and soft colours. Knitwear and trousers are made of cotton/cashmere or cotton/silk, while leather coats and jackets are adorned with details such as real horn buttons. Shirts also boast a luxurious feel thanks to the use of fine cotton 200/2.
The Sportswear line goes beyond the sporting world with the use of materials that combine style and performance.
Competition, described as the most technical line in the SS15 collection, is inspired by the sailing world and proposes technical garments to be used by sportsmen. The linings inside the colourful nylon jackets were designed to represent the GP42 boat. Also inspired by the sailing world is the Kipawa line, which derives its name from a vintage boat.
The Capri summer capsule collection is represented through colours and materials such as cotton and linen.
A new addition is the Travel Shirt which is presented in a bag made of the same fabric and colour and ideal for travelling.
Lastly, the accessories range includes full grain leather loafers, reversible belts, cashmere or linen scarves and ties. For summer, the collection also features a beach section with swimming trunks in a variety of designs, ranging from colourful prints to classic styles.
