Goldkenn introduced new packaging designs and several novelties for 2015 at the TFWA World Exhibition in Cannes last month.
The Swiss confectionery company’s products are categorised into three lines: the Gold Collection, the Chocolate Club Collection, and the Liquor Collection. The Gold Collection offers premium pralines in innovative gold packaging, epitomised by the brand’s iconic Goldbar – a miniature replica of the 12.5kg bullion bar stored in Swiss bank vaults. The Chocolate Club Collection comprises individually wrapped chocolate wafers with fine crêpe shells.
For 2015, Goldkenn is integrating the two collections and introducing the Assorted Mini Chocolate Club and Chocolate Club Selection in new gold packaging.
The Assorted Mini Chocolate Club (225g) is an assortment of 50 Mini Clubs in three flavours: praliné, dark and cappuccino. Each Mini Club is individually wrapped in a golden foil.
The Chocolate Club Selection (200g) comprises 12 crêpes in two assorted flavours: praline and dark. The box has a clear window to show the crêpes within, individually wrapped in golden foil.
Gold Cash (350g) has been enhanced with a totally gold look, with a new design resembling a metal briefcase with rivets. It now has a secured closure, and contains chocolate gold coins made of premium Swiss milk chocolate (35% cocoa).
The Exclusive Metal Goldbar (200g) now boasts sharper edges and a new sleeve design. A variation of the original Goldkenn Goldbar, the striking collector’s tin contains 20 pralines created from the brand’s “˜Noblesse’ blend of fine Swiss milk chocolate with hazelnuts and almonds.
Brand new from the Gold Collection for 2015 is Le Caprice (102g), made from an original Swiss chocolate recipe of dark chocolate (50%) filled with hazelnut praline. Made with 100% pure cocoa butter and no vegetable fat, the 12 pralines are individually wrapped with a personal message on each chocolate.
 |  |
 |  |
Clockwise from top left: Le Caprice, brand new for 2015; Assorted Mini Chocolate Club, Exclusive Metal Goldbar and Gold Cash, all refreshed with new designs | |
Goldkenn’s Liquor Collection comprises alcohol-infused recipes made possible by partnerships with leading liquor brands such as Jack Daniel’s, Rémy Martin, Cointreau, and The Famous Grouse. The range includes Liquor Bars, crafted from Swiss milk chocolate and separated into eight liquor-filled shells; Liquor Truffles; Liquor Delights, liquor-filled chocolate spheres; and Liquor Sticks, liquor-filled chocolate sticks.
Speaking to The Moodie Report in Cannes, Goldkenn SA CEO Yves Linder said Goldkenn has become the first confectionery company to sign a licensing agreement for Jack Daniel’s Tennessee Honey. The first flavoured variation from Jack Daniel’s was introduced in the US in 2011, rolling out in other international markets over the last two years. In fiscal 2013, it grew net sales by +98% and global volumes to 770,000 9L cases, according to brand owner Brown-Forman.
Made from Swiss milk chocolate (37% cocoa), Goldkenn’s Jack Daniel’s Tennessee Honey Liquor Bar (100g) features liquid syrup centres filled with the honey liqueur.
Another 2015 Goldkenn novelty from the whiskey brand is Jack Daniel’s Tennessee Whiskey Tubo Liquor Delights (200g). The new tube format, which comes in a black colour similar to the original whiskey packaging, contains 20 individually wrapped spheres of dark chocolate (51% cocoa) with Jack Daniel’s whiskey syrup centres.
 |  |
Left: Jack Daniel’s Tennessee Honey Liquor Bar taps into the success of the first flavoured variation from Jack Daniel’s: Right: Jack Daniel’s Tennessee Whiskey Tubo Liquor Delights | |
As revealed on our Moodie Live feed in Cannes, Goldkenn has expanded its Liquor Collection with South African cream liqueur brand Amarula and Russia’s Beluga Vodka. The Amarula Liquor Bar (100g) combines Swiss milk chocolate (37% cocoa) and liqueur made from the African marula fruit, while the Beluga Vodka Liquor Bar (100g) is a blend of Swiss milk chocolate (37% cocoa) and vodka with light vanilla notes.
For 2015 Goldkenn is also introducing a new packaging design for the Morand Williamine Liquor Bar (100g), a marriage of two leading Swiss brands in a combination of milk chocolate (37% cocoa) and pear liqueur.
“Next year we have to focus on the UK and the Americas, while making sure that we continue to consolidate our business in Asia,” Linder said, adding that the company aims to be number one in the chocolate liquor segment.
Goldkenn is currently in about 70 countries, he noted, and listed with 23 out of the world’s top 25 travel retailers.
 |  |
Goldkenn has extended its Liquor Collection with Russia’s Beluga Vodka and South African cream liqueur brand Amarula, both of which were shown at the TFWA World Exhibition | |
