La Prairie has extended its skincare offer with two new treatments. The Anti-Aging Rapid Response Booster is described as the brand’s most accelerated wrinkle interceptor to date. It will be introduced to EMEA travel retail in March, before rolling out to the Americas in April and to Asia in May.
The liquid gel serum formula includes a targeted delivery system, said to transport key anti-wrinkle ingredients to exactly where the skin needs them most – the cells responsible for the production of collage and elastin – from day one. Over the course of just two weeks, the appearance of lines and wrinkles “seems to erase”, according to the brand, with skin showing “dramatic visible improvement”.
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La Prairie’s new Anti-Aging Rapid Response Booster and White Caviar Illuminating Moisturizing Cream | |
Contained within a capsule, these ingredients include plankton extracts (to visibly exfoliate), a herbal brightening complex and silver vine extract to support tone and translucency. These are complemented by La Prairie’s Exclusive Cellular Complex, proven to stimulate the skin’s natural renewal process.
Anti-Aging Rapid Response Booster is presented in a metallic silver bottle with a built-in cap and pump. It will retail at around US$290 for 50ml.
Also new from La Prairie is White Caviar Illuminating Moisturizing Cream, which will make its debut in Asia and the Americas in March, before rolling out to EMEA in May.
The lightweight cream is said to target discolouration in problem areas, brightening the skin before, during and after pigmentation problems arise. It achieves this by limiting and minimising the pigmentation trigger enzyme tyrosinase, and decreasing and controlling excess melanin.
Key ingredients include liquorice extract and Swiss Garden cress sprout extract to address pigment production, and Golden Caviar extracts to help maintain skin firmness.
White Caviar Illuminating Moisturizing Cream is presented in a white pearlescent jar with accompanying silver spatula. It will retail at around US$495 for 50ml.
