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The main departures store features 2,500sq m of retail space in a walkthrough format |
INDIA. Mumbai Duty Free is celebrating its first year of operations at Chatrapati Shivaji International Airport’s new Terminal 2. The joint venture between DFS Group and Flemingo International operates the core concessions of liquor & tobacco, perfumes & cosmetics, confectionery, as well as a supermarket.
To commemorate its first anniversary, Mumbai Duty Free is offering passengers exclusive pre-order deals, a “˜Lucky Seat’ promotion, limited-period discounts on chocolates, fragrance promotional schemes, beauty concierge services and complimentary makeovers.
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From a Mumbai masterpiece to a Bahamian rhapsody |
| Take a bow DFS and Flemingo for a duty free and general retail offer of a quality that you couldn’t possibly have dreamed of even five years ago in Mumbai. |
The new terminal has integrated the retail space, combining “an expertly curated and seamless shopping experience” with a localised airport environment showcasing traditional Indian designs.
Mumbai Duty Free operates three departures stores and one at arrivals, covering a total space of 15,500sq m.
The main departures walkthrough store spans 2,500sq m and features several shop-in-shop concepts including a Johnnie Walker House, said to be the first in travel retail; an exclusive high-end Cigar Room with a walk-in humidor; and The Whisky Shop offering over 80 variants of single malts.
The beauty floor extends over an area of 2,100sq m, presenting over 4,000 products from 52 luxury brands in fragrances and cosmetics, including Chanel, Dior, MAC, Estee Lauder, L’Oreal and Clarins.
The colourful confectionery zone, located in the middle of the walkway, stocks more than 350 variants of chocolates from over 30 brands on personalised gondolas.
The 1,700sw m walkthrough arrivals store – which accounts for over 60% of Mumbai Duty Free’s business – offers the core duty free categories, a supermarket, a collection of fashion watches, and a soon-to-launch gourmet food section.
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The Beauty Bar is offering free makeovers as part of the first anniversary celebrations |
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The confectionery zone offers over 350 SKUs from over 30 brands |
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The liquor offer includes the first Johnnie Walker House in travel retail, as well as a whisky shop offering over 80 variants of single malts |
The year 2014 marked several firsts for Mumbai Duty Free, from the launch of exclusive products such as Johnnie Walker Black Label Mumbai Edition, to giving away a luxury car. “It has been a year of building for us, and we will continue to understand our consumers more, to develop our team and respond to opportunities,” said Mumbai Duty Free Managing Director Manishi Sanwal.
Mumbai Duty Free said it remains committed to offering the best travel retail experience to the customers, with services such as pre-order and VIP Concierge. The 50+ digital screens and three video walls placed strategically across its stores ensure that it stays connected with customers at all times.
The retailer also operates a high-end gourmet Indian food store carrying a range of products from different Indian states including tea, coffee, chocolates, prepackaged food, spices and sweets.
Besides the Mumbai T2 operation, the joint venture also runs four specialist stores at New Delhi Indira Gandhi International Airport.
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Digital screens and video walls in-store ensure constant consumer engagement |
