 |
Italian eyewear company Safilo Group has signed a new licensing agreement with French luxury brand Givenchy for the latter’s collections of sunglasses and optical frames.
The licensing contract will run from 1 January 2016 to 31 December 2021, renewable upon mutual agreement.
Safilo Group CEO Luisa Delgado commented: “We are proud of this new partnership and the trust placed in us. Givenchy’s distinct and modern creativity has the potential to inspire unique eyewear creations of high quality and distinctiveness. Givenchy brings significant value to our portfolio, adding to our high-end premium segment a brand of unique character and significant size. It offers very interesting worldwide growth potential, including significant whitespace that we will build up over time in a quality way, leveraging our new global commercial leadership capability.”
Givenchy CEO Philippe Fortunato added: “Eyewear is a fast growing category for Givenchy. We are delighted to count on Safilo as our strategic eyewear partner, who offers unique end-to-end integrated best-in-class capabilities, high quality products and worldwide distribution with a brand driven long term view. We feel that we share a common vision for our brand, founded on the common values of excellence of product, design, craftsmanship, distribution, and results delivery.”
