Wonderful Pistachios will present new travel retail merchandising units at this month’s IAADFS Duty Free Show of the Americas (Booth: 1335).
The enhanced, easily assembled premium displays are said to create a stronger in-store presence with a smaller floor footprint, allowing retailers to strategically position displays at multiple touch-points throughout the store. This gives travellers more opportunity to select products as they shop or at the till.
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Wonderful Pistachios’ travel retail exclusive packs continue to prove popular in all regions |
Sales Director Australia, SE Asia and Global Travel Retail James Kfouri commented: “Confectionery category sales often rely on the impulse purchase. Wonderful Pistachios supports retailers in this regard with our premium, highly visible branded displays that capture busy travellers’ attention, ensuring that they’re exposed to our healthy on-the-go snack nut at multiple touch-points – helping to spur impulse purchase and boost sales.”
He added: “Travellers and retailers are looking for premium, high-quality alternatives to traditional sweet and savoury products in confectionery. Listing Wonderful Pistachios is a win-win for consumers and retailers – meeting the growing demand for healthier on-the-go options while adding incremental sales of a high margin product with limited risk of cannibalisation.”
Wonderful Pistachios, now available in 43 locations worldwide, entered the travel retail channel in 2012. The brand was recently listed by DFS Group in Mumbai, Hong Kong and Abu Dhabi. The 300g travel retail exclusive Roasted & Salted and the 275g Salt & Pepper packs are performing particularly well, according to Kfouri. Elswehere London Supply is driving growth in South America, as demand for healthier snack options continues to fuel listings.
