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AUSTRALIA. Sydney Airport and duty free partner Heinemann have unveiled the first of six new-look duty free stores in Terminal 1 as part of its improvement programme designed to deliver a world-class airport experience for passengers and visitors.
As reported, Gebr Heinemann was awarded the duty free concession after a hotly contested open tender last year. It began trading from 17 February and has been operating out of a combination of existing and temporary premises since.
With the first new-look store, the German retailer is now fully putting its own stamp on Sydney Airport shopping. The 1,200sq m duty free store in Pier C Arrivals showcases an extensive range of fragrances, cosmetics, wine, spirits and confectionery. It has been designed by Gebr Heinemann’s in-house design team in collaboration with renowned Australian architectural firm Geyer.
The store displays the latest in modern travel retail design and is inspired by Sydney’s iconic landscapes from the bush, through the suburbs, past the city fringe and out to the coastal regions. This allows passengers “to embark on a uniquely Australian retail journey as they make their way through the store”, Sydney Airport said.
Materials including timber and concrete tiles as well as environmentally-friendly LED lighting have been used along with unique display areas to transform the duty free space into an “on-trend and exciting travel retail experience” for international passengers arriving at Sydney Airport.
The revised store layout includes larger orientation zones with wider, more direct pathways and improved wayfinding.
“As the world’s third largest travel retailer, Heinemann has impressed customers with their unique approach to the traditional duty free experience,” Sydney Airport General Manager, Retail Glyn Williams said.
“It’s fantastic to see the first of six offerings now open at T1 and it’s a testament to the incredible work Sydney Airport and Heinemann have undertaken over the past five months.
“On completion, the Heinemann duty free offering at Sydney Airport will showcase an extensive range of new brands providing an exceptional passenger experience as we deliver four further stores in T1 Departures and another store in Arrivals, with all six stores expected to be completed and open by mid-2016.”
Glyn Williams will be a speaker at this year’s Trinity Forum in Hong Kong (16-18 September).
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Heinemann puts its mark on Arrivals shopping at Sydney Airport |
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The revised store layout includes larger orientation zones with wider, more direct pathways and improved wayfinding |
