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Jack Daniel’s Sinatra Century on display at the Heinemann’s Choice stage in Frankfurt |
Gebr Heinemann will offer shoppers at its Istanbul, Amsterdam and Frankfurt airport stores an opportunity to purchase the new Jack Daniel’s Sinatra Century during September. A limited-edition – only 100 barrels were created – Jack Daniel’s Sinatra Century will go into wider distribution later this year.
Heinemann stores will be the only locations in Turkey, the Netherlands and Germany where the new line will be available. Each Heinemann store in those airports will have its own branded display, experience or exhibit highlighting Jack Daniel’s Sinatra Century and will be offering tasting opportunities for the Jack Daniel’s family of brands.
In addition, travellers purchasing two bottles of a Jack Daniel’s product at Frankfurt Airport will receive a tin of Goldkenn Jack Daniel’s chocolate. Heinemann’s launch of Jack Daniel’s Sinatra Century will also receive digital support with banners on Heinemann’s webpage and posts on the retailer’s Facebook page.
Jack Daniel’s Sinatra Century is a collaboration between the Tennessee Whiskey’s Lynchburg Distillery and the Sinatra family to celebrate the day that Frank Sinatra would have turned 100 years old this year. The singer was born December 12, 1915 in Hoboken, New Jersey. Sinatra Century, at 100 proof, is the Jack Daniel Distillery’s second offering to mark the relationship with the entertainer. Jack Daniel’s Sinatra Select was introduced globally in 2013. A one-litre bottle of Jack Daniel’s Sinatra Century will have a suggested retail price of US$499.99.
Heinemann will be offering the Jack Daniel’s Sinatra Century exclusively at the following locations:
Istanbul Atatürk Airport: Main Departures and Arrivals 1 shops
Amsterdam Airport Schiphol: Lounge 1 shop-in-shop and Lounge 3 ‘Tailor Made’ space
Frankfurt Airport: Terminal A, Main Schengen Shop
“We are delighted to present Jack Daniel’s Sinatra Century limited-edition in an exclusive launch across our stores in Istanbul, Amsterdam and Frankfurt,” said Gebr Heinemann Director Purchase Liquor, Tobacco & Confectionery Rüdiger Stelkens. “Jack Daniel’s Sinatra Century expresses the values of quality and passion. It adds something distinctive to our retail offer and strengthens a clear differentiation for the travel retail channel.”
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Prominent space is devoted to the new expression at Amsterdam Schiphol |
