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INTERNATIONAL. Welcome to issue 173 of The Moodie e-Zine, in which we introduce a new series dedicated to the important, but often misunderstood, concept of Sense of Place.
The column is brought to you in association with leading retail design company The Design Solution, and in the opening instalment, Founder and Director Robbie Gill outlines his views on why developing and nurturing a Sense of Place is so vital at airports today.
We also report from Calais where World Duty Free Group has opened a new Eurotunnel store, which is unlike anything it has done before. Unlike airport stores, many customers visiting the store have access to cars – meaning that bulk buying, notably on wines, is a driver of sales.
Also in this issue, we explore the innovative launch of a limited-edition travel release from The Macallan single malt stable, with an “˜all black’ approach at its heart.
On a similar theme, we look at how the New Zealand rugby team – the All Blacks – are making their mark in a Bvlgari promotion at Heathrow timed to coincide with the World Cup.
You will also notice that The Moodie e-Zine (like our other multi-media products) has turned pink, in support of the official launch of The Estée Lauder Companies’ 2015 Breast Cancer Awareness Campaign. This year’s theme is “Every Action Counts” and celebrates every initiative, big or small, in the fight against breast cancer. We are proud to play a part in this important campaign.
Please enjoy this edition of The Moodie e-Zine with our compliments.
