SCANDINAVIA. Staffing company STHLM Retail Staff has merged with Promoline in Finland, creating what the former claims to be the leading staffing agency in Scandinavia for fragrances, cosmetics and skincare.
“We will be the obvious choice when looking for staff with expertise in the beauty industry within Scandinavia,” said STHLM Retail Staff Owner and Managing Director Jonas Kronlund. Promoline will retain its name and brand identity in the newly merged entity.
“We join Promoline as a third party [in FInland only -Ed] and strengthen our presence in Scandinavia,” he added, saying that the combined entity looked forward to being able to offer an enhanced staffing service. The “first mission” in Finland is beauty brand Clarins, Kronlund said.
STHLM Retail Staff was founded in 2011 by Kronlund. It provides companies in the fragrance, cosmetics and skincare sectors with qualified, well-trained staff. The company operates in Sweden, Norway, Finland and Denmark across both domestic and travel retail channels
“We will be the obvious choice when looking for staff with expertise in the beauty industry within Scandinavia” – Jonas Kronlund |
Customers include L’Oréal Luxe Travel Retail, Coty Prestige, Foreo, LMG Scandinavia, and Johnson & Johnson. STHLM Retail Staff’s team is active with a wide range of retailers including Stockholm Arlanda and Göteborg Landvetter airports, Viking Line, Silja Line, Tallink, Birka, Eckerölinjen, Color Line, Stena Line, plus Sephora, Kicks, NK, Åhléns and Magasin du Nord.
Turku-based Promoline, founded in 2004, specialises in promotions and staffing within Finland’s beauty products and well-being sectors. The company was started by Pirjo Kallio and nine years later Päivi Paavola-Thompson joined as part owner. Its brand customers include Finnish cosmetics producer Lumene, L’Occitane and Estée Lauder.
Following last month’s merger Promoline is now controlled by Kallio, Päivi, Paavola-Thompson and Kronlund.
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Finnish force: Pirjo Kallio (left) and Päivi Paavola-Thompson | |
