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Bobbi Brown says customers can create the “ultimate eye opening effect” with the mascara |
Bobbi Brown has unveiled what it describes as its “most dramatic formula for lashes yet”. Eye Opening Mascara will be on-counter in global travel retail locations from January 2016.
Designed to “magnify each and every lash from root to tip”, the mascara features an innovative brush and is said to remain flake and smudge free for up to eight hours.
Volumising powders, kaolin clay, carnauba and mineral waxes claim to deliver increased length and thickness with just one coat, while polymeric resins and acacia Senegal gum (a natural binding agent) work together to maintain the lash’s curl, according to the brand.
To complement the launch of Eye Opening Mascara, Bobbi Brown Cosmetics is offering consumers complimentary ‘secret to standout eyes’ makeup lessons with a Bobbi-trained makeup artist. Visit www.bobbibrowncosmetics.com to schedule an appointment.
