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Davidoff Horizon will be available from March in Europe and Asia Pacific travel retail, and from April in the USA | |
Coty has launched a new masculine scent for men, Davidoff Horizon.
Created by Master Perfumers Olivier Pescheux and Jacques Huclier, the juice has top notes of grapefruit, rosemary and ginger and a heart of vetiver and patchouli, underlined by a base of cocoa absolut.
The fragrance is housed in a curved clear glass bottle, designed to feel like a smooth rock in consumers’ hands, according to the flacon creator Alnoor. The bottle also includes a metal cap which features mechanics that prevent the spray being pushed while travelling, the brand claims.
Davidoff Horizon’s campaign visuals depict Italian model Simone Bredariol as an “˜elegant explorer’ contending with mountains and eagles in a rugged landscape. The campaign, said Coty, was shot in “real sandstorms, extreme heat and tough terrain”.
Customers can discover more about Davidoff Horizon on social media with the hashtag #reachyourhorizon.
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Inspired by nature: the fragrance aims to evoke masculine drive and the spirit of adventure |
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