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Hand Care Travel Exclusives (left) features 75ml Ginkgo’s Secret, 75ml Miracle Balm, Nail File and 50ml Hands Free, while Ayurveda Travel Exclusives includes 70 ml Brillant Bliss, 70 ml Honey Touch, 50ml Yogi Flow and 70ml Ayurveda Scrub | |
Drawing on social media-driven research, Rituals has launched seven new product packs exclusively in travel retail.
The pouches were specifically created for travel use, and the contents of each were decided based on asking Rituals users on social media what would be most useful to them while away from home.
“Their choices were almost unanimously for our body, skin, hand care and sun care products,” said Rituals Director Wholesale Neil Ebbutt. “So we’ve put together five different pouches based on our most popular rituals containing our oils, foams, creams and scrubs. Another two pouches are specifically for hand care and skin and sun care.”
Each pouch contains four products. The pack volumes range from 30ml to 75ml so as to remain within the liquids and gels security limits at airports.
“Not only is this range exclusive to travel retail, it is also designed for use on your travels so the airport sales channel could not be more relevant,” said Ebbutt.
“It’s the right product concept at the right place at exactly the right time, and we expect all of the seven packs to do extremely well. The pouches themselves are beautifully made and designed so they have great gifting potential as well.”
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Laughing Buddha Travel Exclusives (left) comprises 50ml Happy Buddha, 75ml Fortune Oil, 70ml Touch of Happiness and 70ml Fortune; Samurai Travel Exclusives features 70ml Samurai Cool Scrub, 50ml Samurai Shower, 50ml Cool Deo and 70ml Samurai Ice Shower | |
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The bags have been designed with gifting potential in mind | |
