L’Oréal Travel Retail and Yves Saint Laurent marked the launch of Mon Paris earlier this year with retail events at airports around the world during the summer months.
Travellers could try on Oculus Rift glasses and be virtually transported on a tour of Paris via the city’s rooftops or by a high-speed chase through the streets of the capital.
Multi-faceted mirrors scattered the Mon Paris bottle into myriad images to create a whirlwind effect. In Paris itself, at Charles de Gaulle Airport, a giant sculpture of Mon Paris was designed to give customers a sense of vertigo, claimed to evoke the sense of falling head over heels in love.
The city of Paris is central to the theme of the fragrance which was created by three Master Perfumers, using two new accords.
