Buckley London has extended its duty free product offer to include a new range of classic pieces at affordable prices.
The Value Collections, priced between £10 and £18, feature pendants, earrings and rings. According to the brand, the new pieces have been designed to offer consumers the premium feel of fine jewellery but without the expensive price tag.
Each jewellery piece is designed in-house by Buckley London and uses high-quality materials, including multi-faceted cubic zirconia, glass pearl and pavé set crystals.
Items in the range are available in a choice of polished rhodium or gold plating. Each design is presented on a premium Buckley London branded card, which offers a space saving benefit to retailers. Buckley London said the range, which is displayed in-store on a bespoke spinning counter top unit, offers a way for retailers to maximise the number of SKUs per square metre.
Buckley London Global Head of Sales Rasmus Olsson said: “Our new value proposition allows us to further diversify in an increasingly competitive market. The affordable price point allows us to capitalise on impulse purchasers whilst remaining true to our innovative product design and trademark high quality. Following the positive feedback at Cannes, we anticipate strong sales for this range and a fantastic start to 2017.”
