L’Oréal Travel Retail Asia Pacific last month unveiled new Yves Saint Laurent fragrance Mon Paris via a spectacular 360° promotion at Hong Kong International Airport landside.
The 360° panorama podium, the first in a series that will be rolled out to airports worldwide, offered travellers a 360° panoramic view of an ‘upside-down’ Paris.
After entering the installation, where they experienced an upside-down view of the French capital, travellers received an e-mail with their panoramic video, which could be shared on social media.
[Click to view a video showing the experience inside the panorama podium]
