L’Oréal Travel Retail has extended its Vichy skincare portfolio with new Vichy Minéral 89. The daily booster is available now in travel retail Europe before rolling out to the Americas and Asia Pacific in August.
Minéral 89, designed to be used daily, aims to reinforce the skin’s barrier and promote its optimal health. It is also said to protect skin against aggressors such as pollution, UV rays, stress and fatigue.
The product is made up of 89% Vichy Mineralizing Water, drawn from French volcanoes, which contains 15 essential minerals that are said to strengthen skin’s natural defences. Ten other ingredients, including hyaluronic acid, feature in the formula.
According to studies carried out by Vichy, after four weeks’ use of Minéral 89, 94% of women reported more luminous skin and 87% said skin looked healthier.
