L’Oréal Travel Retail has extended the Roger & Gallet fragrance line with a new collection called Extraits de Cologne.
The collection of fragrances, described as a contemporary expression of the original Eau de Cologne, will be available in travel retail Europe from the end of September before launching in Asia in October.
According to L’Oréal, the Extraits de Cologne line is aimed at today’s generation of ‘Incroyables’ and ‘Marveilleuses’ and their quest for natural and authentic products. Extraits de Cologne scents feature between 87% and 90% natural ingredients including tuberose, neroli, tea, verbena and blackcurrant.
In October, L’Oréal Travel Retail Asia Pacific will launch Roger & Gallet in the region at an event at China Duty Free Group’s Haitang Bay International Shopping Complex. An event podium will invite shoppers to discover the Roger & Gallet brand and its products, including the Fleur de Figuier perfume.
Brazilian model Luma Grothe, who fronted the Paco Rabanne Olympéa campaign, is the face of Extraits de Cologne. L’Oréal described her as “the perfect ‘Merveilleuse’ of today”.
The Incroyables and the Merveilleuses The Incroyables (the Unbelievables) and the Merveilleuses (the Marvellous Ones) were part of a rebellious youth movement that arose during the 1790s, during the French Revolution (1789–99). The Incroyables (men) and the Merveilleuses (women) were political young people, who were the product of an explosive time in history. They made their political statement by dressing in outlandish fashions that exaggerated and mocked the luxurious styles that had been worn in the court of King Louis XVI (1754–1793), who had recently been executed by the revolutionary government. |
