INDIA. Cochin Duty Free recently launched a three-month promotion that aims to build penetration and spend. In the campaign, titled ‘Drive Your Dream,’ customers who spend US$50 or more receive a raffle coupon, with the grand prize a BMW X-1 car.
Alpha Kreol India Director A.S. Lal said the company wanted to offer shoppers the chance to take part in an “international-standard duty free promotion”. He said the response to date has been good. The promotion runs until 31 May.
Cochin International Airport runs the duty free outlets in association with Alpha Kreol India, which is a joint venture between Dufry and UAE-based Kreol Trading. The partners have been managing the business under a management contract since 2002. At Terminal 3, which opened last year, they run 25,000sq ft of shopping space in arrivals and 10,000sq ft in departures.
