L’Oréal and Valentino have signed a long-term worldwide licence agreement for the creation, development and distribution of fine fragrances and luxury beauty under the Valentino brand.
The agreement will be effective as of 1 January 2019, after customary regulatory approvals, if any.
L’Oréal Deputy CEO Nicolas Hieronimus said: “We are thrilled to have been granted the licence of Maison Valentino. With its unique combination of prestige and modernity, Valentino definitely will appeal to Millennial consumers around the globe and ideally complements our brand portfolio.”
Valentino CEO Stefano Sassi added: “We are very excited to start this new venture together with L’Oréal to further develop our beauty business. We believe Valentino has great potential within the category and that with L’Oréal’s unparalleled expertise in the sector, we will be able to realise that potential.”
Maison Valentino was founded in Rome in 1960. The house’s top three most popular fragrances are Valentino Donna, Valentino Uomo and Valentina.
