MACAU. In a world first, DFS Group and Italian outerwear brand Moncler have partnered to open a Mrs Moncler pop-up unit at T Galleria by DFS, City of Dreams in Macau.
The pop-up houses a 7m installation of Mrs Moncler alongside a range of womenswear within DFS’ retail precinct at City of Dreams.
The outlet will feature items from the Limited Edition Moncler Genius collection revealed each month as part of an international digital campaign. The store will also carry colour exclusives of Moncler’s Down Jacket for both women and men.
“DFS Group is thrilled to partner with Moncler, the leader in outerwear, to bring another innovative and exclusive experience to our fashion-conscious customers. We are honoured to host Mrs Moncler’s debut appearance at T Galleria by DFS, Macau, City of Dreams,” said DFS Vice President of Global Fashion Merchandising and Trends Nelson Mui.
“Moncler is renowned for merging style with technology – incorporating inimitable mountaineering expertise to unique designs, perfect for sport enthusiasts and urban dwellers alike. We are therefore delighted to unveil Moncler’s one of a kind products through an equally exceptional pop-up boutique,” said Moncler Chairman and CEO Remo Ruffini.
