SINGAPORE. The Shilla Duty Free is celebrating its fourth anniversary as Changi Airport’s cosmetics and fragrances retailer by bringing its new brand ambassadors, K-pop sensation Highlight, to the airport for an exclusive fan meet.
The 12 October event will be Highlight’s first appearance in Singapore as the appointed face of the global duty free retailer [Highlight recently performed at Hong Kong International Airport to mark the inauguration of The Shilla Duty Free’s Beauty&You stores).
The hugely popular boy band will entertain fans with a performance and ‘hi-touch’ (meet and greet) opportunities. Four of the five band members will be present, the exception being Yoon Doo-joon who is completing Korea military service obligations.
The Shilla Duty Free said that the event is to thank passengers for their support over the past four years in Singapore, and “a toast to the many bright years to come”. Adding to the celebratory mood, Highlight (formerly Beast) will also be marking its ninth anniversary in October.
Tickets to the exclusive fan meet are available to the public only through The Shilla Duty Free stores at Changi Airport terminals 1, 2, 3 and 4.
For every S$200 (US$145) spent at any The Shilla Duty Free store at Changi between 20 August and 14 September, shoppers will earn the chance to win a pair of fan meet passes.
Fans can also participate in The Shilla Duty Free Singapore’s social media for the chance to win tickets. More details of the promotion and redemption process can be found at http://bit.ly/shilla-highlight-fanmeet.
“The Shilla Duty Free Singapore has enjoyed great success since operations began in 2014, and we could not be more grateful for the public’s support as we approach our fourth anniversary,” said The Shilla Duty Free Vice President of Global Merchandise Division Raelene Johnson.
“In appreciation of all our loyal customers who have shopped with us, we’re thrilled to bring Highlight to Singapore, and give fans the golden opportunity to get up close and personal with their favourite stars.
“We look forward to many more good years in Changi Airport, where we strive to continue elevating the shopping experience for all travellers and light the future of travel retail.”
[Highlight’s hit 2017 single Plz Don’t Be Sad has attracted over 32 million views on YouTube]
Changi Airport Group Senior Vice President of Airside Concessions Teo Chew Hoon said: “We are excited to have K-pop sensation Highlight at Changi Airport for this joyous celebration, and are proud to support our valued partner, The Shilla Duty Free, to organise this fan meet to create an unforgettable experience for our passengers.
“We are dedicated to continue our strong partnership with Shilla to create more experiential events for our passengers. ”
Shilla’s anniversary festivities will be bolstered by an array of in-store events and brand promotions throughout October. Details will be announced on The Shilla Duty Free’s social media channels.
