Camel milk chocolate brand Al Nassma has extended its presence in Saudi Arabian travel retail after launching with ATÜ Duty Free at Medina Prince Mohamed Bin Abdulaziz International Airport. Al Nassma also partners with ATÜ at Salalah International Airport in Oman.
Al Nassma Chocolate Director of Sales Patrick Dorais said: “We are delighted that ATÜ have extended our distribution further, including the siting of our camel display which tells our story and lends a very fitting ‘Sense of Place’ dimension to any outlet across the MENA region.”
Dorais said the brand welcomed discussions with other retailers. He noted that Chinese consumers account for 14% of the brand’s duty free sales in the region. The Asian market accounts for one-third of the brand’s sales, similar to the contribution from the EU, Dorais added.
The brand partners with other major retailers in the Middle East, including Dubai Duty Free, Dufry and Lagardère Travel Retail in Jeddah, Riyadh and Dammam airports in Saudi Arabia.
Al Nassma will highlight its latest range of chocolates at the upcoming TFWA World Exhibition & Conference (Blue Village F1).
