MALAYSIA. Malaysia Airports and the Malaysia Design Development Centre (DDEC) have launched HIMPUN, a month-long campaign at Kuala Lumpur International Airport (KLIA) to showcase the best of Malaysian fashion, craft, delicacies and beauty products.
“Campaigns like HIMPUN will enhance the total airport experience and offer a sense of place for travellers – where every interaction for travellers at our airports becomes an experience to savour the richness of Malaysian culture that is both positive and unique.” – Malaysia Airports Senior General Manager for Commercial Services Nazli Aziz
The HIMPUN campaign, which is running under the banner of ‘Proudly made by Malaysians’, was officially unveiled by Her Royal Highness Tengku Permaisuri Norashikin, The Tengku Permaisuri of Selangor and will run to 30 September. It features live cultural performances, fashion talks and product demonstrations.
Malaysia Airports Senior General Manager for Commercial Services Nazli Aziz said: “Creating a joyful Malaysian experience for travellers is central to what we do at Malaysia Airports.
“With millions of travellers passing through KLIA each month, campaigns like HIMPUN will enhance the total airport experience and offer a sense of place for travellers – where every interaction for travellers at our airports becomes an experience to savour the richness of Malaysian culture that is both positive and unique.”
Malaysian brands being promoted during the campaign, which takes in Malaysia Day on 16 September, include Asian Potions, Eartheir, Frankitas, Fernthenewbatik, MySmink, Wan & Mary, Fairuz Ramdan, Gahara Galore, Emmadesign KL, Naturelkiss, A&M Treasure, Binqareem, Neonate Company, Old Malaya Magic Spice, Biotropic, Farah Batik Fashion and Fugeelah.
DDEC Chief Executive Encik Abdul Rahman Mohd Saad said: “HIMPUN will provide an opportunity for Malaysia lifestyle SMEs to promote their products in KLIA, thereby enabling their brands to have a wider exposure on both domestic and international levels.
“Additionally, this event will enable Malaysia Airports and DDEC to jointly assess the commercial viability of the participating brands with a view to potential future retailing activities at KLIA.”
DDEC was established in 2007 to assist the commercialisation of Malaysia’s small and medium enterprises (SMEs). It has assisted more than 5,000 SMEs in Malaysia to enhance their businesses through market research, design, branding and marketing.
