Belgian chocolatier Godiva has extended its self-treat and sharing options with two new products: Chocolate Domes and G Cubes.
Godiva Chocolate Domes are available in 28- and 48-piece gift boxes which are exclusive to travel retail. The chocolates are individually wrapped in monogrammed blue foil, with a chocolate and nut wafer shell, milk chocolate filling and core of caramelised hazelnut. The brown and blue gift boxes have metallic gold accents.
Godiva Global Travel Retail Marketing Director Leen Baeten said: “The new Godiva Chocolate Domes are instrumental to the strategic expansion of our sharing and self-treat selection in travel retail.
“In order to achieve its growth plan, the brand is looking to build leadership in new categories. A more versatile product offer will allow us to appeal to a broader audience, gain secondary placements and, in return, enhance overall brand recognition and enable market share growth.
“As a result of that, we are redesigning our entire self-treat range. A strong identity will gather all products under the same design and strengthen the impact on shelf; still premium in quality, in keeping with our DNA, yet versatile and accessible in price.”
G Cubes by Godiva have a double-layered ganache filling and are available in eight flavours: White Chocolate Coffee, Milk Chocolate Matcha, Milk Chocolate Caramel, Milk Chocolate Hazelnut, Milk Chocolate, Dark Chocolate, Dark Chocolate Vanilla and Dark Chocolate Strawberry. The colourful cube-shaped boxes target self-treating.
Godiva said G Cubes, which are available now in Asia and the Americas, replace other individually-wrapped chocolates lines that are already listed in travel retail.
The launch of the Godiva Chocolate Domes and the roll-out of the Godiva G Cubes presage the revamp of its entire self-treat collection next year, the brand added.
