Image of the day: Dufry Cambodia champions an ancient art form

Our daily feature celebrates memorable scenes, moments, launches and campaigns from the global aviation and travel retail sphere.

Today’s brilliant multiple image comes from the dynamic team at Dufry Cambodia, courtesy of Southeast Asia Manager Melroy Noronha.

It shows a live demonstration of Sand Art using natural sand from the islands of Cambodia. Passengers are encouraged to learn this beautiful and intricate art form in a promotion that not only engages them but simultaneously drives sales and cultural awareness. Isn’t that what airport retailing should be all about?

Footnote: Image of the Day is one of our most popular features. Do you have photos that capture the wonderful world of airport commerce and travel retail? Please send your choices to Martin Moodie at Martin@MoodieDavittReport.com

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