Traditional Chinese medicine retailer Eu Yan Sang is on a mission to accelerate the growth of the health & wellness category in travel retail.
A first-time exhibitor at this month’s TFWA Asia Pacific Exhibition (Basement 2 E26), the Singapore-based company said it is increasing its focus on travel retail in the region. At the same time, Eu Yan Sang said it is working with retailers and airport authorities to strengthen the wellness range.
As reported, the medicine house has ‘healthy travelling’ as a key strategic category for its three-year plan from 2019, as it seeks to build its travel retail distribution network.
Eu Yan Sang International Group CEO & Executive Director Aaron Boey said: “We are excited to participate in TFWA Asia Pacific for the first time this year. It is one of the strategic steps that the company is taking to expand our reach in the region.
“We have a great opportunity on our hands. With the growing interest in health and wellness, our deep consumer insights and our extensive expertise in traditional Chinese medicine, we are well-positioned to strengthen the health & wellness category in travel retail.”
Following the Path of the Righteous Crane |
In travel retail Eu Yan Sang’s products are available at Singapore Changi Airport and Hong Kong International Airport. The brand also has inflight listings with several leading Asian airlines.
At the TFWA Asia Pacific Exhibition Eu Yan Sang will showcase a new range which targets gifting and self-consumption. The products address travel-related health concerns such as compromised immune systems, jet lag and fatigue and run across three categories: Gift of Health, Soup Apothecary and Travel Wellness.
Gift of Health includes Changbai Mountain Ginseng; Raw Bird’s Nest – Jewel; Raw Bird’s Nest – Crystal; Raw Bird’s Nest – Golden Cave and Raw Tibetan Cordyceps.
According to Eu Yan Sang, Bird’s Nest is also known as the ‘caviar of the East’. It is an edible product when brewed and contains digestible proteins which provide respiratory support and overall health nourishment. Eu Yan Sang’s three variants are available in a variety of pack sizes.
The Soup Apothecary range offers eight ready-to-brew products including Si-Shen Herbal Soup, Ba Zhen Chicken Soup with Ginseng and Cordyceps and Essence of Chicken Soup with Cordyceps and Eucommia bark.
Travel Wellness features Essence of Chicken drink, Bird’s Nest drink, Lingzhi Cracked Spores Plus Capsules and Cordyceps 100% Hirsutella Sinensis Capsules.
Eu Yan Sang will operate a Soup Sampling Station at the Singapore event. The brand will also feature its personalised travel retail merchandising solutions and shop-in-shop concept.
Eu Yan Sang is also the sponsor of TFWA Asia Pacific Conference morning welcome coffee break on Monday 13 May.
