Luxottica Group has launched two new travel retail exclusive colours for Ray-Ban, which are now available in Asia Pacific, Europe, Middle East & Africa and the Americas. They are inspired by the brand’s Aviator Classic sunglasses and Round Metal sunglasses. The company said these reflect its drive to offer differentiated products in the channel.
The launch is supported by an advertising campaign and dedicated on-counter communication tools.
Luxottica Global Travel Retail Director Enrico Destro commented: “Ray-Ban is travel retail’s number one sunglasses brand, and we see a clear demand for this exclusivity in the channel. The story-telling and eye-catching visuals help create additional points of interest and accents instore, which are very important in busy retail environments, and allow shoppers to continue their journey with a unique purchase.”
Ray-Ban is offering travellers an exclusive colour version of its Aviator Classic (originally created in 1937) with dark blue polarised lenses, in an exclusive gunmetal frame, with Havana temple tips and available in size 62.
The retro Ray-Ban Round Metal sunglasses model is known for its defined round crystal lenses and distinctive shape. This new version features an exclusive colour with dark blue lenses and a gunmetal frame. It is available in size 50 with adjustable nose pads and thin metal temples with shiny grey Havana end tips.
